REQUEST TO RECOMMEND BEST BOOKS ON RELATIONSHIP MARKETING

[Tawseef ur Rehman]

Venerated members, i hope you all are fine and gracious God bless you all. i request you please recommend the best books on relationship marketing for our library. Thanks in anticipation. GOd bless you all.

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Ganaie Tawseef
Research Scholar
university of Kashmir
Department of Business and Financial Studies.

[Neeraj Kaushik]

(Text Books)
1. AtulParvatiyar and Sheth (1999). Handbook of Relationship Marketing, Sage publications.
2. Parvatiyar, A., and Sheth, J. N. (2001). Customer relationship management: emerging
practice, process, and discipline. Journal of Economic and Social research, 3(2), 1-34.

(Reference Books)
3. Godson, M. (2009). Relationship marketing. Oxford University Press.
4. Mukerjee Kaushik (2007). Customer Relationship Management: A Strategic Approach to
Marketing 1st Edition.
5. Zikmund, W. G., McLeod, R., and Gilbert, F. W. (2003). Customer relationship
management: Integrating marketing strategy and information technology. Wiley.
6. Baron, S., Conway, T., and Warnaby, G. (2010). Relationship marketing: A consumer
experience approach. Sage Publications.
7. Biswas, S. (2011). Relationship marketing: Concepts, theories and cases. PHI Learning
Pvt. Ltd.
8. Alok Kumar Rai (2012). Customer Relationship Management: Concepts and Cases,
Prentice Hall of India.

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[Tawseef ur Rehman]

Thank You Respected Sir.

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