Up to $20K in client incentives ~ ends Dec. 19

[Richmond American Homes]

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in this issue 20K reasons to buy in 2010 8 staging tips for your sellers Meet our stunning new Alison model Featured Story: GIVE CLIENTS UP TO 20K REASONS TO BUY IN 2010 There’s still time for your clients to contract in 2010 and take advantage of our year-end sales incentives! Encourage them to act now and enjoy up to $20K to spend their way:1 • Interest rate buydown2 • Money toward closing costs3 • Home Gallery upgrades PLUS, buyers who sign up online will PAY NO ORIGINATION FEE!4 Tell your clients to hurry—these offers end December 19. See sales info read more articles below Alison 8 STAGING TIPS FOR TODAY The quicker your clients sell their old home, the sooner they can buy new! Staging may be the key that puts the home under contract. Get staging tips › MEET THE ALISON MODEL The Alison model is getting rave reviews from both Realtors® and their clients. This model home features a second story laundry room, gourmet kitchen and more. Explore model › QUICK MOVES FOR CLIENTS Search the latest and greatest listings…ready in 30+ days!5 View homes » BE MORE INFORMED Let your personal New Home Specialist keep you updated on the latest communities & listings. 888-772-4545 HOUSE-HUNTING HEADQUARTERS Help your clients explore multiple communities in one convenient stop at your local Home Gallery. 888-772-4545 For Realtors® | Visit the Home Gallery | About Richmond American | View Mobile Site | Forward to a Friend

1 Promotion valid for new buyers on new contracts signed on or after November 26, 2010, and on or before December 19, 2010. Actual promotion amount varies by community. Promotion amount is not payable or redeemable in cash. All promotion options are subject to legal and loan program requirements and limitations. Total amounts, if any, allocated by buyer to closing costs option and interest rate buydown option combined cannot exceed the maximum seller contribution limits under buyer’s applicable loan program. See a Sales Associate for complete details about promotion. 2New buyers may choose to allocate a portion of the promotion amount toward an interest rate buydown under buyer’s applicable loan program, when financing is provided by HomeAmerican Mortgage Corporation (NMLS Unique Identifier #130676). HomeAmerican Mortgage Corporation’s offices are located at 4582 S. Ulster Street, Suite 900, Denver, CO 80237, 866-400-7126, Colorado Mortgage Loan Originator License #LMB 100021093. Check the license status of your Mortgage Loan Originator at http://www.dora.state.co.us/real-estate/index.htm . Arizona Mortgage Banker License #0009265. Illinois Residential Mortgage Licensee. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act, the N.J. Department of Banking and Insurance, the Pennsylvania Department of Banking and the Virginia State Corporation Commission (VA License Number MC-358). In Nevada, all advertised loans are offered and funded by HomeAmerican Mortgage Corporation, 7770 S. Dean Martin Drive, Suite D-8, Las Vegas, Nevada, 89139, 702-638-4450, License #2073. Home sale must close in a timely manner. All financing is subject to terms, conditions, availability and qualification. 3New buyers may choose to allocate a portion of the promotion amount toward buyer’s closing costs when financing is provided by HomeAmerican Mortgage Corporation and, where allowed, hazard insurance is provided by American Home Insurance Agency, Inc. (also known as AHI Insurance Agency). Buyer must pay all prepaids and promotion amount allocated may not exceed buyer’s actual closing costs. Home sale must close in a timely manner. 4For new buyers on new contracts signed between November 26, 2010, and December 19, 2010, buyer will not be charged a loan origination fee when financing is provided by HomeAmerican Mortgage Corporation (see above for licensing information). All Promotions: Promotions must be mentioned at time of contract and are not valid on lot or community transfers, plan changes or in conjunction with any other promotion. Richmond American and HomeAmerican Mortgage Corporation reserve the right to change or withdraw these promotions at any time without notice. Only one closing cost and interest rate buydown promotion per new contract. The Richmond American Homes companies (RAH), HomeAmerican Mortgage Corporation (HMC) and American Home Insurance Agency (also known as AHI Insurance Agency) (AHI) are owned, directly or indirectly, by M.D.C. Holdings, Inc. and, therefore, are affiliated companies. RAH, HMC and AHI offer services independently of each other and if you obtain a product or service from one company, you are not required to utilize the services of, or obtain products from, the other company. Your decision to use a company that is not affiliated with RAH, HMC or AHI will not affect your ability to obtain products and services from these companies. 5Closing dates are subject to change and cannot be guaranteed. Homebuyers may be limited in the structural changes, options and upgrades which can be made to homes. Elevations, features, plans, amenities, specifications and related information, and information concerning the pricing and availability of our homes, are subject to change without notice. Actual homes as constructed may not contain the features and layouts depicted and may vary from images. ©2010 Richmond American Homes, Richmond American Homes of Maryland, Inc., MHBR #299. REALTOR® and REALTORS® are service marks owned by the National Association of Realtors®.

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