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Hilma Kolin
For major movie and TV studios ranging from Warner Bros. to Lionsgate, back-end revenue is an important revenue source and plays a huge role in the type of deals they cut with Netflix or any TV network or streaming platform.
Netflix is now increasingly reliant on its own ability to create content and to help aid that, it employs the talents of the biggest names in Hollywood and beyond. This is our definitive list of every first-look and overall deal Netflix has signed in its history.
As Netflix fuels its huge and growing Netflix Original library, it has to keep close relations with talent and that often means signing the best up to lucrative overall or first-look deals. The premise of these deals is that it keeps talent working exclusively for Netflix.
Joe Henderson (Lucifer), Georgia Lee (The Expanse), Matt Owens (Luke Cage) make up the new company Magic Quill Productions who struck a first-look deal in mid-November. The three are already hard at work on various Netflix projects either together or in their own capacity.
While also working on Lupin season 3, Omar Sy has been tapped for a multi-year film deal with Netflix. These film projects will likely have Omar Sy in major roles within the movie as well as serving as an executive producer.
After releasing Army of the Dead in the summer of 2021, Netflix and Zack Snyder cemented their relationship with an overall deal which includes future Army of the Dead projects and other titles such as the sci-fi title, Rebel Moon.
Although the core of the announcement with the Sony Pictures partnership was about the first window deal for movies, hidden away was the fact that Netflix is about to get a bunch of Sony movies exclusively.
The creators of Paradise PD signed an overall deal early in 2021 hot on the heals of the announcement of season 3 which arrived several months later. Known for animation the pair also set their next project with Netflix called Farzar.
Expanding his already fruitful relationship with Netflix is Jorge R. Gutirrez who is currently working on the ambitious Maya and the Three which is due out in late 2021 plus is a writer on The Loud House Movie due out on Netflix next year also.
After months of speculation, Deadline broke the news that Charlie Brooker and Annabel Jones had signed with Netflix but not in the traditional sense. Netflix has taken a big stake in the newly formed Broke and Bones company set up by the two creators.
It was a bittersweet day in the middle of March when Netflix announced that Lost in Space would be coming to an end. The good news, however, was that Zack Estrin would return for the third season and would join Netflix with a multi-year output deal.
Netflix has resigned the deal with 42 for a further two years and get a first look at all of the latest projects the production and management firm is producing. The streaming service already has a small number of titles from the firm, including In the Shadow of the Moon and the latest adaptation of Watership Down.
The animation studio behind popular adult animated series Big Mouth now has a first-look deal with Netflix. This will give Netflix the first chance to order one of the new projects that Titmouse has in development.
Netflix has been slowly building up its list of K-dramas for years and JTBC has been one of the biggest providers. Although the two had an agreement of sorts dating back to 2017, 2020 will see all output from the studio come to Netflix.
Netflix and the studio behind Big Mouth have entered into a multi-year deal where not only would they be producing new projects for Netflix but their current one, Big Mouth, gets another three seasons.
Following the release of the well-received Umbrella Academy and the less-so Polar, Netflix is getting first look at all the Dark Horse Entertainment projects in the pipeline. With a massive back catalog, Netflix will ensure it will be filling the superhero gap left by Marvel and DC.
Netflix has had some success in the animated sector but mainly thanks to a deal with Dreamworks which is soon coming to an end. Anticipating this, Netflix signed up the director and visionary behind Toy Story 3 and Coco.
His company Sugar23 signed a multi-year overall deal for brand new films and series. One of the next to arrive from the studio is The Laundromat starring Meryl Streep although that was announced before this deal.
This deal marked the first overall deal with a European pair of creators. The two were behind the mind-bending German series Dark which continues to get rave reviews and a third season renewal due in 2020.
The former President of the United States and the former first lady signed a landmark deal in mid-2018 to produce multiple projects for Netflix. Their projects release under the guise of Higher Ground Productions.
Having had a hand in some big blockbuster franchises over the years, Ian Bryce makes an obvious choice for Netflix. Possibly overshadowed by the Ryan Murphy deal back in February 2018, Netflix will get first look at any new movie projects.
If there\u2019s one overarching narrative in Hollywood right now, it\u2019s that there\u2019s been a significant scaling back in content production. Yet despite all the talk, studios and streamers have made a multitude of splashy first-look deals this year with both actors and behind-the-camera talent.
When I did a deep dive into the landscape for overall deals earlier this month, several agents mentioned that first-looks are becoming increasingly attractive for talent. They\u2019re not exclusive \u2014 less golden handcuff-y is the technical term being thrown around \u2014 so if your home studio isn\u2019t on the same page with a particular creative project, you can take it to market and see if anyone else bites. Maybe a first look is missing a zero (or two) from what that overall check would have been, but it\u2019s still a quick influx of cash up front.
A studio exec is quick to tell me that although the first-look market is currently hot, currently is the operative word. \u201CIn the moment, there\u2019s actually an acceleration because of the recognition of the fact that it\u2019s talent that drives the process,\u201D the exec says. \u201CIt\u2019s just simple economics: You\u2019re paying a couple million bucks for the opportunity to make hundreds of millions of dollars. Everybody is still in that business.\u201D Yet at the same time this person warns, \u201CSoon there will probably be a contraction.\u201D
So it\u2019s not as simple as it seems. Ask talent lawyers and they\u2019ll hesitate to say it\u2019s any busier than usual. In fact, they might just throw a wet blanket over the whole thing and say that they\u2019re already seeing a slowdown in these pacts similar to what we\u2019ve seen with overall deals.
\u201CPost-strike and post-Covid, those deals are much less numerous than they were before,\u201D says one prominent talent lawyer rather definitively. \u201CI had deals on the television side where, even with a tremendous development slate\u201D \u2014 multiple shows moving forward, and yet \u201Cthey did not extend,\u201D this attorney says. \u201CThe landscape has become very exciting for huge marquee people who are making incredible deals. For everyone else, whether you\u2019re an actor, writer, director or producer, pay rates are going down and down.\u201D
Netflix relied heavily on programming that it licensed from other companies when it launched its streaming service in 2007. But after Walt Disney, NBCUniversal, Paramount and the then-Time Warner launched their own streaming services, they pulled many of their shows from Netflix to avoid feeding a company that had grown into an arch-competitor.
Netflix will report results on Wednesday, with investors expected to focus on whether it plans to increase subscription prices and signs of progress on its new advertising tier. The latest data on its password sharing crackdown will also be watched.
The return of licensing deals has coincided with strikes in Hollywood, which halted production of new shows and are expected to delay TV and movie releases well into next year. The Writers Guild of America reached a deal with the studios in September after five months, but the SAG-AFTRA union representing actors is still on strike. Those talks collapsed last week after the union asked for a share of subscriber revenue from streamers, studio officials say.
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]
Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]
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