Lesson No 2: How to build leaders

[ankur.ml...@gmail.com]

Hi Friends

In Lesson #1 we discussed that the fastest way to build
a large organization is through the help of
leaders. We also defined the difference between a
network marketing leader and a distributor.

When we focus on leaders, it changes how we build
our business.

People always ask me:

'ankur, what's the secret to success in network
marketing?'

I have a quick, short answer that I've used for
years and it goes like this:

'To be successful in network marketing, all you
have to do is build leaders and make them
successful.'

In other words, if you had a choice to go out and
do a retail party to sell some skin care or long
distance or whatever, that's nice - but that's
probably a job. That's not building the type of
residual income business you want.

While this activity is part of your business, this
activity will not be the fastest route to your
goal of becoming a leader.

You have to think differently if you're going to
build a large and successful downline organization.
You're going to carefully focus on which activities
you do, because you want to be a leader.

>> I'll show you the difference.

Several months ago, I went over to start a downline
in Chennai. I arrived and a friend of mine, Raj
, met me at the airport. Because I had a
relationship with Raj, he had already committed
to becoming a distributor - even though he had no
details.

As I walk off my plane, Raj is waiting for me. He
has his first prospect with him, a man named
Abhishek. Well, I gave a horrible, jet-lagged
presentation and Abhishek joins. He didn't join
because of my presentation. He joined because he
was a friend of Raj..

Relationships do make a difference.

Raj and I then proceeded to drive towards
his home so I could get a bit of sleep. Before we
arrive at home, his mobile telephone rings.
It's his new distributor, Abhishek.

Abhishek says:

'I have a contact about eight hours away and I would like it if you
could go talk
to him. I just hung up the telephone with him and
he said he may or may not be interested - but he
would take a look at the business if you'd drive
up to meet him. He'll come two hours closer if you
will drive the other six hours.'

Raj looked at me and said:

'Eight hours?'

I replied:

'Tell Abhishek that it's no problem. We're on our way
- just give us directions.'

Well, I didn't get that nap I wanted. Instead,
Raj and I just kept on driving Along
the way, Raj said:

'Are we crazy? We're driving six hours for someone
who might not even show up!'

I said:

'That's OK.'



'What do you mean, it's okay? Six hours up and six
hours back and this semi-committed prospect might
not even show up!'

I explained my position:

'Raj, we're not going there to give a
presentation. We're going there to support Abhishek.
We want to let him know that because he wants to
be a leader, we're going to help him to the ends
of the earth no matter what until he becomes a
leader. If this prospect shows up or not, it's
irrelevant. It's no big deal. We're driving six
hours to show our commitment to Abhishek.'

That's the difference in focus I'm talking about.
Because we're focused on building a leader, our
activity changes also. We will concentrate on
different tasks and take different viewpoints on
situations than other networkers because we're
building leaders.

The above example will also
change how you feel about failure when somebody
doesn't show up at a meeting, or a lot of guests
don't come. You'll have less stress and more focus
because you're thinking:

'The reason I'm doing this meeting is to develop
this person into a leader.'

This helps us focus on what we're doing because we
know why we are doing our present activity. This
focus and understanding helps us get along in our
business, and we make progress.

As a side note, Raj uses this activity
focus to build leaders and get out of their way.
So if you don't believe it works, just call him.
You'll get his answering machine as he's always
golfing or on vacation.

So that's what I mean by changing what you do to
build leaders versus lots and lots of activity,
which can take up our day.

In Lesson #3 I'll give you a good example of why
it's better to have one leader than 100 distributors.

I will be sending you Lesson #3 in a few days.

Cheers
Ankur agarwal
MLM Trainer and Consultant
+91-9999031725