Google Analytics + AdWords, files
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How do I link my Google Analytics account to my AdWords account?
Linking your Google Analytics account to your AdWords account is very easy!
Before beginning, either:
a.. Make sure you've used the same Google Account for both your Analytics
and AdWords accounts and that the login has Admin access on the Analytics
account
or
b.. If you haven't used the same Google Account, simply add your AdWords
username to your Analytics account as an Account Admin (learn how).
(If you're linking accounts that are part of a My Client Center account,
please read How do I link Analytics to an AdWords MCC account?)
Then:
1.. Log in to your AdWords account at https://adwords.google.com.
2.. Click the Analytics tab.
3.. If you don't have an Analytics account, click the Continue button to
sign up for one.
4.. If you already have an Analytics account, click I already have a
Google Analytics account.
5.. From the Existing Google Analytics Account drop-down list, select the
name of the Analytics account you'd like to link to *.
6.. Keep the checkboxes selected on this page, unless you're sure you'd
like to disable auto-tagging and cost data imports.
7.. Click Link Account.
That's it! Your two accounts are now linked. If you opted to keep
auto-tagging turned on, Analytics will start automatically tagging your
AdWords links for detailed campaign tracking reports. We'll also begin
importing cost data from your AdWords campaigns for ROI calculations.
* You may see a website domain name in the drop-down list in step 5. This is
because you chose to name your account after the website URL. All profiles
in your account, regardless of their domain, will be associated with AdWords
once you've established the link.
http://www.google.com/support/analytics/bin/answer.py?answer=27242
How do I track files (such as PDF, AVI, or WMV) that are downloaded from my
site?
Google Analytics provides an easy way to track clicks on links that lead to
file downloads. Because these links do not lead to a page on your site
containing the tracking code, you'll need to tag the link itself with the
urchinTracker JavaScript if you would like to track these downloads. This
piece of JavaScript assigns a pageview to any click on a link - the pageview
is attributed to the filename you specify.
For example, to log every click on a particular link to
www.example.com/files/map.pdf as a pageview for /downloads/map you would add
the following attribute to the link's <a> tag:
<a href="http://www.example.com/files/map.pdf"
onClick="javascript:urchinTracker ('/downloads/map'); ">
Important: if your pages include a call to urchinTracker(), utmLinker(),
utmSetTrans(), or utmLinkPost(), your Analytics tracking code must be placed
in your HTML code above any of these calls. In these cases the tracking code
can be placed anywhere between the opening <body> tag and the JavaScript
call.
To verify that urchinTracker is being called correctly, you can check your
Top Content report 24-48 hours after the updated tracking code has been
executed. You should be able to see the assigned pagename in your report.