It's not nice to fool Mother Nature ...

[Randall Webmail]

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The Internet Corporation for Assigned Names and Numbers (ICANN) voted this week to uphold its policy against implementing dotless domain names, essentially bringing an end to a push from Google to introduce and own http://search, http://app, http://blog, and http://cloud. Google's proposal to ICANN was to allow each dotless domain to redirect to user-designated sites via a "new technical standard" that the company has spent months developing. For example, Google wanted http://search to bring up a search engine of a user's choice — whether it be Google, Bing, Yahoo, or anything else. [SNIP]

http://www.theverge.com/2013/8/16/4629520/icann-rejects-dotless-domain-name-idea-google