Mobile Music Survey: 27.6% Pay For Streaming, 12.6% Pay For More Than One Service

[Randall Webmail]

A recent mobile survey shed some interesting light on mobile music listeners who use more than one app or service and sometimes even pay for more than one service. The larger relevance of the survey is a bit hard to evaluate but it does suggest a need to look more closely at early adopters and super adopters. For example, are these people functioning as trend setters and indicating where future behavior is heading or are they obsessive freaks with too much time and money on their hands?

eMarketer shares some data points primarily from a Mobile Music Survey by Ask Your Target Market.

The survey results are based on a sample of 400 but no other info about the respondents is shared with the results.  [SNIP]

http://www.hypebot.com/hypebot/2014/01/mobile-music-survey-28-pay-for-streaming-126-pay-for-more-than-one-service.html