There is a clash at the Box Office today as three movies - Newton, Bhoomi, and Haseena Parkar hit the screens today. Social Samosa takes a look at the digital marketing strategy of these films, each belonging to a different genre and to see if any of the movies manage to take the digital cake.
Bhoomi marks the much-awaited come back of Sanjay Dutt, who was last seen in the movie PK released in 2014. Haseena Parkar is a courtroom drama about the life of India's most wanted fugitive, Dawood Ibrahim's late sister, played by Shradhha Kapoor. Newton on the other hand is a black comedy film starring Raj Kumar Rao.
The trailer which was released in early August has clocked 14 million views on YouTube. Since Sanjay Dutt is coming back after a gap of 3 years and is seen in similar violent role, which people mostly remember him for, there is high curiosity among the audience.
The film started a page on Twitter with the name @BhoomiTheFilm where along with sharing information related to the movie - like interviews given by the protagonists and teaser posters informing the audience about the launch date, there were also contests.
The trailer of the movie has garnered around 9 million views since its release in July. The makers have been sharing all the information about the film, their promotional pictures and contest information from @haseenamovie on Twitter.
Newton's trailer has got around 6 million views and the movie has done a few tie-ups with content platforms, in addition to an active Twitter account where it kept the audience updated about the latest happenings and inside scoop.
While, none of the three movies have extensively used the digital platform for prommotions, but Bhoomi manages to stand out because it has successfully used Sanjay Dutt's come back as the main pull factor and hashtags like #BabaIsBack or The Beast Is Back. The film has been consistently pushing content on their social media pages and in fact created a Twitter page in February, much ahead of others.
The contest titled #Baba'sBiggestFan created curiosity and ended up engaging with the audience. Even before the box office release of Bhoomi, celebrities endorsed it and showed their excitement and support to Sanjay Dutt.
Haseen Parkar on the other hand stands at the risk of getting lost in the digital chatter. Nonetheless, the movie could make it up by taking the other two at the box office. The quality of the product matters after all.
A Yash Raj sweetheart, Bhumi Pednekar was THE Yash Raj girl when she was launched. But soon she forayed into other genres and diverse characters, that were challenging and rewarding at the same time. Bhumi Pednekar is known to push boundaries with her choice of films and her filmography is proof. Be it a social film with a message or a women-centric or an out-and-out commercial film, Pednekar can do it all. Here are some of the must-watch Bhumi Pednekar movies.
An unorthodox and unpretentious film, this Bhumi Pednekar movie was a surprise for hardcore Yash Raj loyalists as well. The story of an obese but brilliant and smart small-town school teacher married to an under qualified boy who hates her for her weight was something that resonated with people. Bhumi became a star overnight and this was the beginning of her Bollywood journey.
A commercial film also starring Kartik Aaryan and Ananya Panday, this was a light-hearted and funny take on infidelity in marriage. Chintu Tyagi, played by Aaryan, is married to Vedika, played by Pednekar. Even though it was an arranged marriage, they have a good marriage. But he starts finding himself drawn to Tapasya, a young fashion designer who he starts working with.
The franchise that needs no introduction, Bhumi Pednekar appeared in the first instalment of the franchise. This movie deals with women and relationships, from a sexual point of view in four different short films. Bhumi was seen in the short by Zoya Akhtar, co-starring Neil Bhoopalam, where she played a house help who is in a sexual relationship with the man of the house.
Even though this film tanked at the box-office, it was critically acclaimed and loved by many. This Bhumi Pednekar movie is about Chandro and Prakashi Tomar, two women in their 60s in a highly patriarchal society. They discover their shooting skills by accident, and decide to pursue it professionally, with the help of their instructor.
One of her most recent films, this comedy thriller was a love triangle starring Pednekar, Vicky Kaushal and Kiara Advani. The story revolves around Govinda Waghmare, a choreographer, who is in a troubled marriage with his controlling wife. He has a gorgeous girlfriend too, but when his wife gets murdered, they all get entangled in a chaotic mess.
This week will see the release of the most awaited installment of the hit web series Aarya 3. Bhumi Pednekar's Netflix film Badshak too is set to release soon. In case you're wondering what to binge-watch next, here's a curated list for you with a variety of OTT shows and films. Also read: February 2024 upcoming movies: Lal Salaam, Teri Baaton Mein Aisa Uljha Jiya, Article 370
The second part of Aarya season three, titled Aarya: Antim Vaar, will stream on Disney+ Hotstar starting February 9. It is the second half of the crime drama's final season, as per the makers. The Sushmita Sen-starrer will have her at the final showdown as her titular navigates between her family and business issues. The cast of the show includes Ila Arun, Sikandar Kher, Indraneil Sengupta, Vikas Kumar, Maya Sarao, Geetanjali Kulkarni, Shweta Pasricha, Viren Vazirani, Pratyaksh Panwar, Aarushi Bajaj, Bhupendra Jadawat and Vishwajeet Pradhan. Created and directed by Ram Madhvani, the OTT show is backed by Amita Madhvani, Ram Madhvani, Ram Madhvani Films and Endemol Shine India.
Bhumi Pednekar is all set to essay the role of an investigative journalist for the first time in the Netflix film Bhakshak. The crime thriller revolves around Vaishali Singh (Bhumi), who goes against big personalities to unveil the reality of a shelter home for girls where ophans are sexually abused. Besides Bhumi, actor Aditya Srivastava plays the antagonist, while Sai Tamhankar will be donning the cop uniform. Sanjay Mishra is also a part of the show in a pivotal role. Bhakshak will stream on Netflix from February 9.
Actor Choi Woo Sik will return to charm his way into the hearts of the audience as college student Lee Tang. Things take a different turn when he accidentally kills a customer during his part-time work at a convenience store. Later, he discovers that the person he killed was a serial killer who committed heinous crimes against innocent people. After realising his unique ability to sense bad people, he goes on to take up a new role and punish the baddies. The nine episodes of the show will stream from February 9 on Netflix. The show also stars Son Suk Ku and Lee Hee Joon.
Mr & Mrs Smith, starring Donald Glover and Maya Erskine, released on February 2. Created by Francesca Sloane and Donald himself, the show revolves around two spies who are paired up together by a mysterious spy agency to pretend they are a married couple as John and Jane Smith. As they, together embark on their new journey at work together with fake identities, the two catch feelings for each other.
The show also features Parker Posey, Wagner Moura Michaela Coel, John Turturro, Paul Dano and Alexander Skarsgard, among others. It has been created by Francesca Sloane and Donald. It is available on Prime Video.
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