Kclcad

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Xena Donovan

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Aug 3, 2024, 10:24:34 AM8/3/24

to cuuswadelli

The real challenge for KCL was sharing the benefits of their design software with potential customers. Their website was not ranking well on search engines due to a lack of SEO, limiting its possible reach. Also, technical issues related to readability and page load speed combined to create a barrier to new client acquisition. If a visitor did manage to find kclcad.com in a search, slow site speeds and layout likely caused them to bounce shortly after arrival.

Our approach with this project, and every project we take on, began by defining the critical path and communicating it to the client. These steps were essential in controlling scope creep and saving the client time, money, and stress.

When performing a Google search for KCL, multiple websites appeared with various versions of their brand. There was no brand consistency, which confused potential clients. It also harmed the credibility that KCL worked the last 35 years to build.

The original KCL website was loading over 250 resources on a single page. These resources included images, fonts, and other files related to their application. These requests were negatively affecting the user experience. Visitors to the website experienced increased load times, high bounce rates, and files that would not download.

With the PPC and social media campaigns, our team targeted prospective customers in the industry who may not have heard of KCL. To track attribution and drive traffic toward valuable results, we developed a landing page focused on new subscription purchases. On the landing page, we used a countdown timer to create a sense of urgency and a simplified design to keep visitors on a profitable path.

KCL offers foodservice professionals access to a vast library of design files. To highlight the number of CAD blocks, Revit families, and other files that a new customer can use with a KCL subscription, our team included counts throughout the website.

Revalize delivers more efficient routes from idea to cash, increasing agility and speed-to-market, while reducing costs and complexity for businesses that design and model, with its industry-leading CPQ solution. KCL enhances Revalize's CPQ offering with its robust design tools. Revalize will connect designers and manufacturers in one streamlined solution made up of the AutoQuotes(AQ) catalog and CPQ software.

Through the acquisition, KCL's design customers will find it even easier to design and customize kitchen layouts by staying in one system and using AQ to easily configure and buy products. Meanwhile, manufacturers can easily list design files and configure, price, and quote on the streamlined, integrated solution from Revalize.

"We are thrilled to announce the acquisition of KCL. It further strengthens our already market-leading capabilities within the foodservice industry," says Mike Sabin, CEO of Revalize. "This addition continues to expand our global footprint and bolsters our commitment to reshaping the world of manufacturing software across industries. KCL's robust design tools complement Revalize's current offerings by bringing FES designers and manufacturers closer together with one streamlined solution."

KCL allows FES designers and manufacturers to access a vast equipment library of accurate, up-to-date designs to easily add equipment to their kitchen layouts. KCL solutions include BIM/CAD Designer, which allows users to search, view, and download CAD blocks and Revit families for designs, and KCL NapkinSketch, which facilitates designs without running a CAD or Revit program.

"We have worked hard to provide the best tools to our customers for the last 38 years," says Kevin Kochman, President and Founder of KCL. "By combining forces with AQ Revalize, KCL has increased the opportunities to fulfill our brand promise of helping people work more efficiently."

About RevalizeFounded in 2021, Revalize is the premier idea-to-cash solution on a journey to reshape the future of manufacturing - powering greater outcomes for businesses who design, model, develop and sell, with a portfolio of industry-leading CAD, PLM, and CPQ solutions. The Company serves more than 15,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg. Learn more at www.revalizesoftware.com.

About KCLKCL was founded by Ron and Kevin Kochman in 1985. Based in Orlando, Florida, with offices in Chicago, Illinois, and Venice, Italy, KCL is the industry leader in foodservice design technologies. Their innovative design and sales software provides access to an ever-expanding library of CAD blocks and Revit families from more than 260 manufacturers around the globe, in addition to offering exclusive time-saving features. In 2019, KCL introduced KCL NapkinSketch, the first and only tool that allows sales reps to create detailed foodservice designs with floor plans, elevations, and 3D without a CAD or Revit program. For more information on KCL, visit www.kclcad.com.