QR Codes or No?

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Larry Cebula

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Jun 3, 2014, 2:11:49 PM6/3/14
to Curatescape Users
Friends:

We are getting some window clings made up for Spokane Historical to go in downtown business windows.

I am not sure if I should include a QR code or not. From what I understand, no one uses them. I never do. Instead I want to just put up a slogan, our logo, and at the bottom SpokaneHistorical.org? What do you think?

Also, I notice that when I go to SpokaneHistorical.org on an iPhone I get a "do you want to install the app" message, but no such message appears on Android. Is there a fix for that?

Thanks,

Larry




Larry Cebula
Associate Professor of History, Eastern Washington University
Assistant Digital Archivist, Washington State Archives
Tel: 509.847.5232
Blog: NorthwestHistory.blogspot.com
Take a History Tour with your smartphone with Spokane Historical.

Erin Bell

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Jun 3, 2014, 2:37:49 PM6/3/14
to Larry Cebula, Curatescape Users
I could take or leave QR Codes, personally. I never use them; most people don't. However, they may have value in creating a mental signal (for some people, at least) that they are being asked to visit a web page.

For one of our neighborhood projects, we used window clings with QR Codes, as well as "normal" links to the content (for both, we used the bit.ly service to create short, readable, trackable links).

See:
http://curatescape.org/print-materials/curatescape_assets4/
http://cl.ly/263U2t2s3R3Q

Apple offers an API for adding "smart banners" that prompt website visitors to download the app (in mobile Safari for iOS). Android doesn't offer an equivalent service, unfortunately.

Mark Tebeau

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Jun 3, 2014, 2:40:19 PM6/3/14
to Erin Bell, Larry Cebula, Curatescape Users
Erin.
What do you recommend?
M

Mark Tebeau, Ph.D.
Director, Public History
Associate Professor
School of History, Philosophy, & Religious Studies
Coor 4502; 975 S. Myrtle Avenue
PO Box 874302
Arizona State University
Tempe, Arizona 85287-4302

phone: 480.965.8595

www.marktebeau.com
www.curatescape.org

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Alicia Barber

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Jun 3, 2014, 2:43:16 PM6/3/14
to Erin Bell, Curatescape Users

We’re pondering this ourselves in Reno. At this point we have QR codes on posters, but would like to do window clings next & haven’t decided about them.

 

Alicia

 

Alicia Barber, Ph.D.

mobile 775.771.3975

alicia...@gmail.com

www.aliciambarber.com

Clayton Hanson

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Jun 3, 2014, 2:44:59 PM6/3/14
to Erin Bell, Larry Cebula, Curatescape Users
I'm leery of bit.ly - nothing screams scam to a consumer like a bit.ly link! QR codes are a bit better but are pretty easily hackable. Though I suppose like Erin says, it does say "URL here" to people. But I'd make the URL more prominent.

Even though both tools offers some very useful benefits on the manager side, they are associated with for-profit ads, scams, etc. In a few years, we'll just have solid text recognition built into smartphones so the text string will be more durable (so long as it's not too long/legible).

Right?

Clayton Hanson
Graduate Student
University of Nebraska - Lincoln
Read: http://thesecountries.blogspot.com
Follow: http://www.twitter.com/claytonhanson
Call: (360) 333-9553


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Erin Bell

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Jun 3, 2014, 2:51:12 PM6/3/14
to Clayton Hanson, Larry Cebula, Curatescape Users
I think the most important thing is to always include a plain text link (shortened or otherwise), assuming most people aren't actually interested in using the QR Code. Most people just google everything anyway (as opposed to typing a URL) so it may not actually matter in the end.

Clayton Hanson

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Jun 3, 2014, 2:54:19 PM6/3/14
to Erin Bell, Larry Cebula, Curatescape Users
Right, I'm sure most people get to our data by typing or saying "OK Google..." "What is XHistorical."

Clayton Hanson
Graduate Student
University of Nebraska - Lincoln
Read: http://thesecountries.blogspot.com
Follow: http://www.twitter.com/claytonhanson
Call: (360) 333-9553


Larry Cebula

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Jun 3, 2014, 4:25:30 PM6/3/14
to Clayton Hanson, Erin Bell, Curatescape Users
When I take any picture with my Android phone (an HTC One) that has recognizable data in it, I get a popup message with a link. A picture with a product label or logo or even a city skyline will produce "Seattle [Wikipedia link]" for instance.

The Spokane Historical logo, however, my phone identifies as Cleveland Historical. So we aren't quite there yet.

The main Curatescape URLs are admirably short, so I am good with "SpokaneHistorical.org" across the bottom of our window clings. At some point though we want to do direct links to specific stories, so it is either a QR or a bit.ly link for those...

Larry 

Larry Cebula
Associate Professor of History, Eastern Washington University
Assistant Digital Archivist, Washington State Archives
Tel: 509.847.5232
Blog: NorthwestHistory.blogspot.com
Take a History Tour with your smartphone with Spokane Historical.


Clayton Hanson

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Jun 3, 2014, 5:25:46 PM6/3/14
to Larry Cebula, Erin Bell, Curatescape Users
Waiting on color and not just shape recognition investments.

Clayton Hanson
Graduate Student
University of Nebraska - Lincoln
Read: http://thesecountries.blogspot.com
Follow: http://www.twitter.com/claytonhanson
Call: (360) 333-9553


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