I am Timothée Guicherd, website editor of LabforCulture.
Even though I replied to you personally Frank, I think my answer may
be useful to other members of the group. Here it is:
The "Recency" view is intended at showing you the return rate of your
visitors, and should be watched together with the "New / returning"
visitors tab. It summarizes the visits and classifies them in
different buckets, based on the time elapsed since the PREVIOUS visit
on the site from the same user.
Here are some different situations:
- let's say you are a first time visitor, Google Analytics assumes
that your last visit is your first one - thus you are put in the "0
- let's say you visited your site on the 2nd of the month, at 10:00.
Then you visit it again on the 3rd, at 11:00. The time elapsed between
these 2 visits is more than 24 hours - this visit will be put in the
"1 day" bucket (identical behaviour for 2 days, 3 days, and so on).
- the last situation is a bit tricky: let's say you visited your site
on the 2nd of the month, at 10:00. Then on the 3rd, you visit it again
at 9:00. Time elapsed between these 2 visits is less than 24 hours,
that's why this visit will be put in the "0 day" bucket too.
This obviously raises a bit of a problem: very frequent visits and new
visits will be put in the same "0 day" bucket (granularity is not very
high). That's why I use it in conjunction with the "new/returning
visitors" tab, to have a better overview of the visitors.
You may also want to use the "Loyalty" function which can be very
useful to track... loyalty of your visitors.