Let's Get Real
Jane Finnis
Greeting to everyone on the Culturemondo list,
For
those of you that may have followed the Culture24 Action Research Project 'How
to evaluate online success' this year, I wanted to make sure you were aware that
the final 'Let's Get Real' report has now been published.
You can
download it from the Culture24 company website here: http://weareculture24.org.uk/projects/action-research/ along with a number of additional resources that may be
useful:
- Google analytics shared segments (to
download and install)
- Google analytics health checklist (some simple things
to check you stats are counting the right stuff)
- social media metrics
toolkit (suggested framework)
- social media tools comparison (overview of
current tools and what they count)
All of these additional resources are talked in the
report and are quite comprehensive.
The report is the culmination of over
a years work by myself, Seb Chan and Rachel Clements, working closely with 17
different cultural organisations and a range of agencies in the UK. It sets out
key findings as well as making practical recommendations with '10 key things to
do'. It is an easy read and worth the effort if you want to start to ask
questions about how to improve the impact of what you do online.
Please
share the link with colleagues and feel free to send me any feedback or thoughts
on the report. I am currently planning another round of action research and am
looking for ideas, partners and pitfalls!
I will be talking about the
findings and their implications for the sector at DISH2011 later this week,
so maybe I will see some of you then http://www.dish2011.nl/sessions/let-s-get-real
Cheers Jane
Jane Finnis
Chief Executive,
Culture24
Follow:
@janefinnis
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