Direct Feed Question

[William Seaton]

Hi, simple question regarding Direct Feed. It's stated in it's description that you lose width in Willpower points each time you use the quality with the Flaw. That's easy to understand. I'm curious what happens if you don't succeed in activating the quality, do you lose 1 Willpower? Or is it like Willpower Cost in that if you fail to activate it you do not spend the Willpower?