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Mara Ermogemous

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Aug 2, 2024, 8:30:31 AM8/2/24
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I currently pay an additional $11 per month on my T-Mobile bill in order to get Netflix Premium. I just received a text message from T-Mobile that my cost would be increasing to $16 per month to keep Netflix Premium.

You should be able to change to Netflix Standard option for $8.50 per month added to your T-Mobile bill.

This was a nice perk for T-mobile customers and I am sure many have stayed with T-mobile as loyal customers for perks like this. The ad version of Netflix is a sharp downgrade for this perk and will likely lose them some customers which pull the trigger to find another carrier with a little better pricing and perks. I for one will be on the phone with T-mobile asking for a credit or something for this perk which I am losing and being a T-mobile customer for 12 years I hope I can get something for this loss of a great perk.

Netflix offers us Hulu with ads for free(that we never asked for) while downgrading Netflix without ads to Netflix with ads. They make it sound like this is a new benefit, which it is not. I will now downgrade my Magenta Max 55+ to the regular Magenta 55+ plan and pay for Netflix without ads separately.

Second, Call/T-Mobile: I felt uncomfortable with how the chat went, so I called to confirm I will not be changed. The agent was unable to to see anything that indicates I would stay on Basic. They believed (they were not sure) that Netflix was initiating the change. Makes sense I guess, so time to contact Netflix.

Third, Chat/Netflix: Agent informs me that Netflix cannot make plan changes to accounts billed through partners like T-Mobile. They state that I am on Basic and can stay on Basic and to let T-Mobile know I do not want to change.

So to all the people saying this is an overreaction and that "it costs nothing to simply not use it," every one of us is paying for this service, and if you think the price of Netflix isn't baked into the price you pay, then you don't know how business works. Even if we were getting it completely free, we may only have signed up for the service for specific perks, and may not be able to change services now due to the glut of legacy hardware and software that's in regular use around the world. We have a right to be pissed, because ads aren't nothing. They're annoying, they waste time, and more importantly they eat up data - and since we still have soft data caps that matters. Get off your high horse and recognize when you have nothing constructive to add to the conversation.

You say that they offer hulu with ads when your signed with Netflix themselves? Please clarify, also are you not in the US? Because we've never heard about having hulu with ads for being with Netflix!

Spoke with rep , transfered to supervisor that viewed note and basically told me to kick rocks on social media to get results promised. Supervisor had no choice to give such direction, up chain escalation wasn't possible her hands were tied.

it is if youre already on said plans.. heres one for you..if your current plan is $90 and you must pay for Netflix yourself..or you can jump up to the correct plan and pay $30 more to get your TMO offered Netflix..which one sounds like its the cheaper route?

Netflix shed almost one million subscribers during the spring amid tougher competition and soaring inflation that's squeezing household budgets, heightening the urgency behind the video streaming service's effort to launch a cheaper option with commercial interruptions.

The April-June contraction of 970,000 accounts, announced Tuesday as part of Netflix's second-quarter earnings report, is by far the largest quarterly subscriber loss in the company's 25-year history.

The less severe loss in subscribers, combined with an outlook calling for a return to growth in the July-September period, helped lift Netflix's battered stock by seven per cent in extended trading after the numbers came out.

The company's April-June regression follows a loss of 200,000 subscribers during the first three months of the year, marking the first time Netflix's subscriber totals have shrunk in consecutive quarters since its transition from offering DVD-by-mail rentals to video streaming began 15 years ago.

The loss of nearly 1.2 million subscribers during first half of this year also provides a stark contrast to the pandemic-driven growth that Netflix enjoyed during the first half of 2020 when its streaming service picked up nearly 26 million subscribers.

Netflix ended June with 220.7 million worldwide subscribers, far more than any of its new competitors such as Walt Disney Co. and Apple. And in a hopeful sign, Netflix management predicted its service will add about 1 million subscribers during the July-September period, signaling the worst of its slump may be over.

Although Netflix's springtime subscriber losses weren't as bad as investors and management feared, the downturn served as a grim reminder of the challenges now facing the Los Gatos, California, company after a decade of unbridled growth.

Netflix's stock price has plunged by nearly 70 per cent so far this year, wiping out about $180 billion in shareholder wealth. Since then, other video streaming services have made big strides in attracting viewers, with Apple winning accolades for its award-winning line-up of TV series and films while Disney's popular line-up of family-friendly titles continues to gain traction.

At the same time, Netflix has been raising its prices to help pay for its own original programming, just as the highest inflation rates in 40 years have led consumers to curb spending on discretionary items such as entertainment.

"Netflix is still the leader in video streaming but unless it finds more franchises that resonate widely, it will eventually struggle to stay ahead of competitors that are after its crown," said Insider Intelligence analyst Ross Benes.

But that obviously hasn't been enough to propel subscriber growth, prompting Netflix's April announcement that it will crack down on the rampant sharing of subscriber passwords and take another step it once scorned by offering a less expensive tier of its service that will include commercial interruptions.

Without providing further specifics, Netflix said Tuesday that both the ad-supported plan and the crackdown on password sharing will begin early next year. The company didn't say how much the streaming option with commercials will cost.

"We've seen entertainment formats come and go, we've seen entertainment business models come and go, and we have managed to grow through all of them, though all kinds of economic conditions and through all levels of competition."

The reaction on Wall Street marks the latest indication of a profound shift in investor priorities away from subscriber growth and toward the bottom line, which holds implications for striking writers and actors as well as the shows and movies that end up on screen, experts told ABC News.

A password-sharing crackdown helped the streaming platform add 5.9 million subscribers over the three months ending June, which marked a staggering improvement from the same period a year ago when the company lost nearly 1 million subscribers, Netflix said.

In all, Netflix said it boasts about 232 million subscribers, far outpacing its nearest rival Disney+, which reported just shy of 158 million subscribers in May. (The Walt Disney Company is the parent company of ABC News).

Meanwhile, Netflix's free cash flow -- a measure of how much money is available to a company after it pays for operating expenses -- grew by $1.5 billion to a total of about $5 billion, the company said.

Despite the recent losses, Netflix stock has climbed roughly 44% this year -- a sign that the investor reaction this week suggests a judgment about an overvalued stock rather than an unhealthy company, Luis Cabral, a professor of economics and international business at New York University who focuses on the entertainment sector, told ABC News.

Still, the stock falloff is the latest sign of an industry-wide shift away from the breakneck subscriber growth that marked an early phase in the sector as companies jockeyed to accrue a large customer base that could shoulder out competitors, he said. Now, he added, companies like Netflix need to show that they're actually making money and delivering profits.

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