For immediate release: Central Connecticut State University announces new logos, brand guidelines
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Central Connecticut State University announces new logos, brand guidelines
CONTACT: 860-929-1177
FOR IMMEDIATE RELEASE – Aug. 24, 2023
New Britain, Conn. - Starting today, the Central Connecticut State University brand is sporting a new look.
The university’s Marketing and Communications team will unveil a brand-new logo system and marketing and promotional tools at the annual employee kickoff this morning. It has been nearly 20 years since the university logo has been updated.
“This addition to our marketing platform has been a long time coming,” says Central Connecticut State University President Zulma R. Toro. “Central is leading the way in higher education, and this updated branding brings us into the 21st century. I am excited for this new look to become part of the greater conversation. Our students, faculty, and community partners can all share in this next step for Central.”
Central’s official university seal will remain as its legacy logo. The new marketing logo includes an icon rendering of the university clock tower at Davidson Hall in a nod to the legacy logo.
“This new logo exemplifies the forward-thinking spirit of Central,” says Dr. John Day Tully, interim associate vice president for Academic Affairs. “We are at the cutting-edge of preparing undergraduate and graduate students to meet the challenges of today and tomorrow. This design should remind everyone of how Central is adapting to our students’ and the state’s needs.”
The Athletics Department’s Blue Devil logo is well known among Central sports fans. Because the popular image is exclusive to Athletics, the Marketing and Communications team created a counterpart logo that can be used campuswide. (An image of all four logos is attached.)
To accompany the new logos, the university has published official brand guidelines to unify the overall look and feel of university publications and materials.
Early reviews from students have been enthusiastic.
“The new logo allows Central to enter a new era of improvement for future generations and creates a sense of belonging for all Blue Devils!” says Diannely Espino, one of several students who previewed the logos ahead of the launch.
Sophomore Rhamel Wilson notes, “The new logos bring a more modern and fresher feel to the campus community and gets people excited to represent our school!”
To celebrate today’s launch, the Marketing and Communications team created a TikTok video viewable here. (Direct link: https://www.tiktok.com/t/ZPRWnLhpd/) Espino and Wilson star in it with President Toro, Kizer the Blue Devil, and student-athlete Bella Santos.
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Nadolny, Marisa E. (Marketing Communications)
Good afternoon media partners!
Please feel free to download the new Central Connecticut State University media kit, which is available at https://www.ccsu.edu/mc/. Just click on Marketing & Promotions on the right side of the page and select Media Kit from the drop-down menu. (See attached screen shot.) The kit will download from there.
Please feel free to get back in touch with any questions.
Thanks!
Best,
Marisa Nadolny
University writer and editor
Office of Communications
Central Connecticut State University
Maria Sanford Hall
