The exercise price and group of employees are decided based on the purpose for which the scheme is being formulated. Assuming a Company has high employee turnout ratio at senior management level, then the senior management alone may be the employees who are covered by the scheme.
The exercise price is determined based on the benefit which the Company wants to pass on. Assuming the Company decides to allot 10% to employees aggregating to 1,00,000 options. The Company wants the employees to get a benefit of 50 Lacs and the fair value of the Company is 200 Rupees. The Excercise price would be 200 - 50 (50Lacs/1 Lac) = 150.
Regards,
L.V.Shyam Sundar