The film was released in Japan on March 30, 2013, by Toei and 20th Century Fox Japan. It was the first-ever Japanese film to be screened at IMAX, and was released on DVD and Blu-ray on September 13, 2013. Funimation acquired the North American rights to Battle of Gods and produced an English dub that they co-released with 20th Century Fox in North American cinemas in August 2014. Madman Entertainment acquired the Australasian rights and screened the film at the 2013 Japanese Film Festival in Australia before screening the English dub to select theaters in August 2014. Manga Entertainment released the film in the United Kingdom in November 2014.
Beerus, the God of Destruction, is woken from a lengthy slumber by his attendant Whis. While reviewing the current state of the universe, he is surprised to learn that Frieza was defeated by a Saiyan named Goku.[a] He recalls that thirty-nine years prior, the Oracle Fish foretold that a mighty opponent would appear before Beerus called the Super Saiyan God. Intrigued by the potential challenge, Beerus then tracks Goku to King Kai's planet. Goku excitedly challenges Beerus to a fight and despite powering up to Super Saiyan 3, is effortlessly defeated. Disappointed, Beerus departs in order to seek out the other Saiyans.
On Earth, Bulma's birthday party is interrupted by Beerus' arrival. Vegeta, aware of the might of the god of destruction, casts his pride aside in order to appease him, who along with Whis, soon both develop a curiosity for Earth's cuisine. While the party is ongoing, the Pilaf Gang attempts (and fails) to infiltrate the party to steal the magical Dragon Balls, and accidentally shoots Videl while making a scene. While Dende is healing her, he learns that Videl is pregnant with Gohan's child. As the celebration continues, Beerus is soon provoked by Buu who refuses to share any pudding.
Beerus attacks Buu and decides to destroy the Earth when Android 18, Tien Shinhan, Piccolo, and Gohan attempt to fight Beerus but are all swiftly defeated. Vegeta reluctantly tries his hand at fighting Beerus as does Goten and Trunks, who fuse into Gotenks, but they both are beaten as well. Bulma becomes upset at the fighting ruining her party and scolds Beerus before slapping him. When Beerus hits her back, Vegeta, already in "Super Saiyan 2" form, is sent into fit of rage and despite faring the best in combat against Beerus of anyone thus far, is still defeated. As Beerus prepares to obliterate the planet, Goku arrives and asks Beerus for more time to learn about the Super Saiyan God.
Using the Dragon Balls, he summons Shenron and the eternal dragon reveals that they need the power of six pure-hearted Saiyans for one of them to reach the form. Thanks to the power of himself, Vegeta, Gohan, Trunks, Goten, and Videl's unborn child channeling their energy together, Goku ascends to the level of Super Saiyan God. He confronts Beerus and they engage in an intense battle. The form gives Goku the power to resist Beerus, but he reverts to his regular Super Saiyan form due to its apparent time limit. However, he acquires the form's godlike feeling which allows him to retain some of the power in his fight against Beerus who eventually decides to use a massive energy attack to truly put Goku to the test.
Goku struggles to stop the energy sphere but after he laments on the potential deaths of his loved ones, he is able to absorb the attack and briefly transform into a Super Saiyan God once again. However, Goku is overwhelmed with exhaustion, and at Beerus' suggestion, finally admits defeat. He recognizes Goku's effort and reveals that he was the second strongest person he had ever fought, after Whis, who is also his martial arts master and is even stronger than he is. Goku also learns that there are other universes with other Gods of Destruction as well. Beerus decides to spare the Earth by only destroying a small rock (thus technically keeping his word), and he and Whis bid farewell as they depart back to their home world.
Early in July 2012, Weekly Shōnen Jump's official website had already opened a teaser page with a countdown to a "surprise" on Saturday, July 14, the release date of its 33rd issue of the year. On July 14, the magazine and website, now changed to show Shenlong appearing and then disappearing, revealed some minor information of the upcoming film; including the premiere date, staff information, and companies involved in the production (Fox International Productions Japan, Shueisha, Fuji TV, Toei Animation, Bandai, Bandai Namco Games, and Bird Studio). The film's director is Masahiro Hosoda, who directed several Dragon Ball Z episodes back in 1992, the screenplay was written by Yūsuke Watanabe, who has written manga adaptations before (namely the 20th Century Boys and Gantz live-action films), and the lead animation director is Tadayoshi Yamamuro, who has worked on the series since the Dragon Ball anime.[5]
The magazine and official website also published a comment by Akira Toriyama about the film. The Dragon Ball series creator notes that the adaptation will mark the first time he has been so deeply involved in the production of one of its films, in this case as early as the screenwriting stages. Toriyama also said that the film will retain the atmosphere of the original while adding small amounts of modern flavor.[5] Toei Animation released a press statement on July 17, 2012, saying it would be set "between the animation series Z and GT, or in other words from the blank decade between the end of the battle with Majin Buu in chapter 517 of the manga and chapter 518" and calling it part of "the official history of Dragon Ball."[6]
In September, it was announced that the film was one of four that year, and the only animated one, to receive money from the Japanese government as part of the non-profit organization UNIJAPAN's "Co-production Certification Program".[7][8] Toei received 50 million yen (roughly US$636,000) from the Agency for Cultural Affairs, whose aim is to promote Japanese arts and culture, with the United States named as the film's partner country.[7][8]
This time in particular, we had a request from sensei to leave in not only the action, but also some truly enjoyable... the truly enjoyable aspects of Dragon Ball; Dragon Ball's chaotic feeling, and the action of Gohan's battles and of the Z Fighters are mixed together very well, so I believe that has also helped make it an enjoyable movie.
The December issue of Ultra Jump elaborated on Toriyama's involvement in the film, stating he came up with the film's story and character designs.[9] On December 2, the official website was updated with the films' cast and entire staff.[4] The following day, a brief introduction to the film's story was leaked from accessing an unlinked section of the website.[4]
The April issue of V Jump teased about a new Super Saiyan transformation being in the film, titled "Super Saiyan God" (超サイヤ人ゴッド, Sūpā Saiya-jin Goddo), saying: 39 years ago, the Oracle Fish told Beerus that the Super Saiyan God would appear before him. And that this is the beginning of the film's story.[12] In Weekly Shōnen Jump issue #14 of 2013, Toriyama said that the plot for Battle of Gods began two years ago with ideas for the God of Destruction and Super Saiyan God, and that he got deeply involved in the story in order to keep it in-line with the series' original tone so kids could enjoy it.[13] In the following week's issue, he revealed that Beerus' design is based on a cat and his clothes based on Egyptian garments.[14]
The music to the trailers in Japan was composed by Immediate Music whom specialize in providing trailer music for films, such as Avatar, the Matrix films and the Harry Potter films.[21] The trailers use the pieces "Prologue to Conquest" (Trailerhead: NU EPIQ) and "Emergence of Empires" (Trailerhead: Saga), both composed by Yoav Goren with the latter based on "Conquest of Kingdoms" from Epic Choral Action #1 and "Rising Empires" from Themes for Orchestra & Choir 2: Abbey Road respectively. Pfeifer Broz. Music supplied "Evil Island" for Funimation's promotions and trailers in North America.
With the film title revealed in November 2012, a special pre-sale collaboration ticket with the One Piece Film: Z film was made to commemorate the release of the two films. The dual-ticket good for both films has a special new illustration by both Eiichirō Oda (author of One Piece) and Akira Toriyama.[25] Limited to 8,989 across Japan, the tickets went on sale on November 23, 2012, for 2,600 (US$31.51) apiece.[25] The film's poster and two new characters' names and voice actors were officially revealed in December 2012 in Weekly Shōnen Jump's first issue of 2013; Beerus, the God of Destruction voiced by Kōichi Yamadera and the mysterious Whis voiced by Masakazu Morita.[26] The film poster displays Super Saiyan Goku combating the God of Destruction Beerus, with Whis floating showered in light in the background.[26] Various other characters from the series are also featured on the poster (Mr. Satan, Mr. Buu, Videl, the shrunken Pilaf gang, Super Saiyan Goten, Super Saiyan Gohan, Super Saiyan Vegeta, Super Saiyan Trunks, Bulma, Piccolo, Tenshinhan, Kuririn, Yamcha and Puar).[26]
The first full trailer for the film was aired on Fuji TV on December 7, 2012, during the morning show Mezamashi TV.[27] A 30-minute Battle of Gods discussion panel was held at Jump Festa 2013; on the Jump Super Stage, on December 22, 2012. Along with the voice actors Masako Nozawa, Mayumi Tanaka, Toshio Furukawa, the film director Masahiro Hosoda, V Jump editor-in-chief Akio Iyoku, and Toei Animation producer Gyarmath Bogdan took part at the discussion which was overseen by former YBS TV announcer Mariko Nakagomi. The second full trailer for the film began being streamed on Cinema Today's website on February 27, 2013.[28] In late March 2013, Cinema Today's website began streaming a TV ad for the film that features Frieza (Ryūsei Nakao) and Cell (Norio Wakamoto); Cell questions why he isn't in the film and Frieza brags that he is, Cell then remarks that Frieza only has a non-speaking appearance.[29]
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