Follow the Crowd blog post draft

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Yotam Gingold

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Mar 4, 2013, 2:20:37 AM3/4/13
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Hello StoryOracles,

Lydia requested a blog post summarizing our group's work at CrowdCamp.  I have attached my draft.  If you want a chance to edit it before I send it to Lydia, please read on and send me comments today (Monday).  Otherwise, you can just wait to see it on crowdresearch.org/blog/ .

The requirements for the blog post are:

Content of your post:
1. The title of your post should be: 
CrowdCamp Report: (name/mission of your group)
2. You should have an image.
3. Aim for 2-3 paragraphs, state the goal of your group and highlight the output.  
4. Include the names of all of your group members.

The draft follows.

Yotam

---

CrowdCamp Report: StoryOracle: Crowd-Generated Creativity
or
CrowdCamp Report: Exploring a Creative Design Space with a Crowd of Non-Experts

For an unconstrained design problem like writing a fiction story or designing a poster,
can a crowd of non-experts be shepherded to generate a diverse collection of high quality ideas?  Can the crowd also generate the actual stories or posters?
With the goal of building crowd-powered creativity support tools, a group of us,
Kanya (Pao) Siangliulue,
set out to answer these questions.
We based our approach on a technique described by Keith Johnstone in his book "Impro: Storytelling and the Theatre" for extracting creativity from people who believe themselves to be uncreative. An uncreative person is told that a story is already prepared and he or she has merely to guess it via yes or no questions.  Unbeknown to the guesser, there is no story; guesses are met with a yes or no response, essentially randomly.  For example:
(1) Is it about CSCW? Yes
(2) Is it about crowdcamp? No
(3) Is it about a bitter rivalry? Yes
(4) ...
As questioning proceeds, a consistent story is revealed.

Inline image 1
[photo of cover of "Impro: Storytelling and the Theatre"]

To evaluate the potential of this "StoryOracle" approach,
we ran a series of experiments on Amazon Mechanical Turk:
(1) We extracted dozens of surprising and creative stories and poster designs using the technique.
(2) We generated variations on well-liked stories by showing part of the questions to a new participant and instructing them to continue guessing.
(3) We converted question-based stories into "normal" stories.
(4) We evaluated stories' quality.
(5) We devised domain-specific prompts for questioners, such as the setting, theme, and characters in a story.
Taken together, in the two days of CrowdCamp we managed to build the foundation for a crowd-powered tool to explore a creative design space, in an undirected or directed manner, and generate a variety of high quality artifacts.
image.png

Kathleen Tuite

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Mar 4, 2013, 1:25:43 PM3/4/13
to Yotam Gingold, crowdcamp-c13
Thanks, Yotam! Looks good!

Do we have space for another example? Or a link to an example? Like the story questions converted into a normal story.

- Kathleen
image.png

Paul André

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Mar 4, 2013, 1:33:00 PM3/4/13
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Looks great!
I might add:
- description of branching/pivoting to explore the design space (you sort of mention it with variations on well-liked stories, but we could push the crowd angle a bit more)
- I like the image :), but we could replace it with an informative example image/story!

cheers,
Paul

<image.png>

Kurt Luther

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Mar 4, 2013, 1:38:07 PM3/4/13
to Paul André, crowdcamp-c13
Nice work!

As much as I like the name "StoryOracle" it does suggest that our
approach is constrained to storytelling, and not other creative
domains like visual design. So I prefer a title which avoids the name
for now.

Regarding "As questioning proceeds, a consistent story is revealed."
Could this be rephrased to emphasize the creative effort/agency of the
guesser, e.g. "As questioning proceeds, the guesser works to generate
an internally consistent mental model of the creative artifact."

I agree that a few screenshots of examples would be most compelling. I
just uploaded our final presentation to the shared Google Drive, which
contains many good candidate images.


--
Kurt Luther
http://www.kurtluther.com/

Kanya(Pao) Siangliulue

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Mar 4, 2013, 3:05:30 PM3/4/13
to Kurt Luther, Paul André, crowdcamp-c13
This looks good!

I am more of a visual person so I try making a quick diagram (attached here) you can annotate to explain the branching mechanism in (2).

Cheers,
Pao
branching.001.png

Yotam Gingold

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Mar 4, 2013, 3:23:31 PM3/4/13
to Kanya(Pao) Siangliulue, Kurt Luther, Paul André, crowdcamp-c13
Thanks everyone for your suggestions (all good).
This diagram is great, Pao!
I will send out a revision soon.

Yotam

Kurt Luther

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Mar 4, 2013, 6:42:01 PM3/4/13
to Yotam Gingold, Kanya(Pao) Siangliulue, Paul André, crowdcamp-c13
Love the diagram, Pao!

Yotam Gingold

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Mar 4, 2013, 7:47:35 PM3/4/13
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An updated draft.

Yotam

---

CrowdCamp Report: DesignOracle: Exploring a Creative Design Space with a Crowd of Non-Experts

For an unconstrained design problem like writing a fiction story or designing a poster,

can a crowd of non-experts be shepherded to generate a diverse collection of high quality ideas? Can the crowd also generate the actual stories or posters? With the goal of building crowd-powered creativity support tools, a group of us, Paul AndréRobin N. BrewerKrzysztof GajosYotam GingoldKurt Luther, Pao Siangliulue, and Kathleen Tuite, set out to answer these questions. We based our approach on a technique described by Keith Johnstone in his book Impro: Storytelling and the Theatre for extracting creativity from people who believe themselves to be uncreative. An uncreative person is told that a story is already prepared and he or she has merely to guess it via yes or no questions. Unbeknown to the guesser, there is no story; guesses are met with a yes or no response, essentially randomly. For example:

    1. Is it about CSCW? Yes
    1. Is it about CrowdCamp? No
    1. Is it about a bitter rivalry? Yes

    As questioning proceeds, a consistent story is revealed, entirely due to the guesser generating and then externalizing an internally consistent mental model of a story (or poster, etc.) that justifies the given answers.

    To evaluate the potential of this “StoryOracle” approach, we ran a series of experiments on Amazon Mechanical Turk:

    1. We extracted dozens of surprising and creative stories and poster designs using the technique.
    2. We explored the design space in a directed manner by generating variations on well-liked stories. Every question and yes or no answer provides a possible branch-point. To branch, we selected an important “pivot” question and showed all questions and answers up to the pivot, followed by the pivot question and the opposite answer, to a set of new participants with instructions to continue guessing the story. For example:A story and branches
    3. We converted question-based stories into “normal” stories. For example:

      Jack is a scientist who has dedicated his life to discovering how to generate energy using fusion power because he believes it would benefit humanity. Eventually he discovers how to do it and tells his wife, Jane, the good news. Jane is not aware that this is a secret and talk about it with Carl (to whom she was in love before meeting Jack). Carl tries to steal the secret from Jack but Jane fought with him and is able to impede him.
      However, Jack discovers that Jane told Carl about the secret and they have a fight because of it. Eventually, Carl, who is angry with both of them, decides to kill Jack and Jane. He manages to kill the couple but when he is about to steal Jack’s secret, the power fusion discovery is released to the public through the internet.
      Thus, all the world is able to produce energy using Jack’s discovery and eventually his dream of providing a better quality of life to everyone comes true.

    4. We evaluated stories’ quality.
    1. We devised domain-specific prompts for questioners, such as the setting, theme, and characters in a story.

    Taken together, in the two days of CrowdCamp we managed to build the foundation for a crowd-powered tool to explore a creative design space, in an undirected or directed manner, and generate a variety of high quality artifacts.

    This entry was posted in -CrowdCamp 2013 and tagged creativecreativitycrowdsourcingDesign by yotam.

    About yotam

    Yotam Gingold is an assistant professor of computer science at George Mason University. His research interests include geometric modeling, interaction, creativity support, human computation, topology for computation, and game design.

    Kathleen Tuite

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    Mar 4, 2013, 8:27:31 PM3/4/13
    to Yotam Gingold, crowdcamp-c13
    Nice!
    branching.001-yotam.png

    Robin

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    Mar 4, 2013, 10:44:52 PM3/4/13
    to Kathleen Tuite, Yotam Gingold, crowdcamp-c13
    3 thumbs up!

    Thanks,
    Robin
    ___________________________________
    ROBIN N. BREWER
    Human-Centered Computing
    University of Maryland, Baltimore County

    B.S. Computer Science, 2011
    University of Maryland, College Park
    branching.001-yotam.png

    Kurt Luther

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    Mar 5, 2013, 3:24:35 PM3/5/13
    to Robin, Kathleen Tuite, Yotam Gingold, crowdcamp-c13
    Just noticed from Kathleen's tweet that the post is live. Great job Yotam and everyone else!

    branching.001-yotam.png
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