An Experiment Related to Implicit versus Explicit Creativity Elicitation
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Yotam Gingold
Jun 21, 2013, 7:30:09 PM6/21/13
to CrowdCamp 2013 Creativity Project Creativity Project
* What are you trying to do? Articulate your objectives using absolutely no jargon.
Improve the creativity of ideas generated by the average person.
* How is it done today, and what are the limits of current practice?
People are explicitly asked to come up with ideas. This generates a certain amount of creativity, but perhaps more creativity can be generated with the same amount of effort. For example, people may self-censor themselves due to Evaluation Anxiety.
* What's new in your approach and why do you think it will be successful?
We will ask people to generate ideas implicitly, which is to say that we won't ask them to generate ideas at all, but instead tell them that the ideas have already been generated and all they have to do is guess them.
* Who cares? If you're successful, what difference will it make?
Everything from paperclips, ideas for stories, and ideas for apps will be improved by the increased creativity of ideas.
* What are the risks and the payoffs?
The risk is that there isn't actually a significant effect between implicit and explicit creativity generation techniques.
* How much will it cost? How long will it take?
Let's test the idea in a simple experiment to see if there is an actual effect. We will collect a set of explicit and implicit creativity elicitation techniques, and a set of domains for people to brainstorm about.
Domains:
- Novel uses for a paperclip.
- Ideas for a story.
- Ideas for iPhone/Android apps.
- Ideas for a surprise ending for a story.
- Ideas for continuing a story.
Explicit creativity elicitation techniques:
- Please suggest ideas.
- Please suggest N ideas.
- Please suggest your most original idea.
Implicit creativity elicitation techniques:
- I have a great idea for <domain>. Can you guess what it is with yes or no questions?
- I have N great ideas for <domain>? Can you guess what they are with yes or no questions? [If we want 10, we may state N=5, and give approximately one no answer for each yes.]
- I have a great idea for <domain>. I will tell you if you are getting colder or warmer.
Questions:
- What other ideas do we have for implicit elicitation besides yes/no?
- What other domains should we try?
- We discussed drawings. Krzysztof suggested hiding a part of a drawings and asking people to fill in the missing region or just asking people to guess what is hidden.
* What are the midterm and final "exams" to check for success?
Evaluating creativity is tricky. We can count unique ideas for paperclip suggestions.
We can ask expert writers to evaluate all the story ideas.
If we don't find increased creativity, we could pivot towards making a working system suggested by Kurt: A writer with a real problem (suffering from writer's block or in need of a surprise ending) would provide instructions for the yes/no questions, including some context, and then answer in such a way as to ensure consistency with the overall story.
Yotam
Improve the creativity of ideas generated by the average person.
* How is it done today, and what are the limits of current practice?
People are explicitly asked to come up with ideas. This generates a certain amount of creativity, but perhaps more creativity can be generated with the same amount of effort. For example, people may self-censor themselves due to Evaluation Anxiety.
* What's new in your approach and why do you think it will be successful?
We will ask people to generate ideas implicitly, which is to say that we won't ask them to generate ideas at all, but instead tell them that the ideas have already been generated and all they have to do is guess them.
* Who cares? If you're successful, what difference will it make?
Everything from paperclips, ideas for stories, and ideas for apps will be improved by the increased creativity of ideas.
* What are the risks and the payoffs?
The risk is that there isn't actually a significant effect between implicit and explicit creativity generation techniques.
* How much will it cost? How long will it take?
Let's test the idea in a simple experiment to see if there is an actual effect. We will collect a set of explicit and implicit creativity elicitation techniques, and a set of domains for people to brainstorm about.
Domains:
- Novel uses for a paperclip.
- Ideas for a story.
- Ideas for iPhone/Android apps.
- Ideas for a surprise ending for a story.
- Ideas for continuing a story.
Explicit creativity elicitation techniques:
- Please suggest ideas.
- Please suggest N ideas.
- Please suggest your most original idea.
Implicit creativity elicitation techniques:
- I have a great idea for <domain>. Can you guess what it is with yes or no questions?
- I have N great ideas for <domain>? Can you guess what they are with yes or no questions? [If we want 10, we may state N=5, and give approximately one no answer for each yes.]
- I have a great idea for <domain>. I will tell you if you are getting colder or warmer.
Questions:
- What other ideas do we have for implicit elicitation besides yes/no?
- What other domains should we try?
- We discussed drawings. Krzysztof suggested hiding a part of a drawings and asking people to fill in the missing region or just asking people to guess what is hidden.
* What are the midterm and final "exams" to check for success?
Evaluating creativity is tricky. We can count unique ideas for paperclip suggestions.
We can ask expert writers to evaluate all the story ideas.
If we don't find increased creativity, we could pivot towards making a working system suggested by Kurt: A writer with a real problem (suffering from writer's block or in need of a surprise ending) would provide instructions for the yes/no questions, including some context, and then answer in such a way as to ensure consistency with the overall story.
Yotam
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