Lolita Book Cover

[Jacqualine Henington]

JohnGall is the creative director for Abrams Books and previously spent fifteen years as art director for Vintage and Anchor books, where he was responsible for at least two Lolita covers, not to mention the redesign of the entire Nabokov catalog (minus Lolita).

JG: No marketing research either! Ah, the intuitive decision. This is what makes designing covers both wonderfully rewarding and incredibly exasperating. The research and theory and conceptual rigor are the responsibility of the designer. They need to bring that to the table. No one else will. No one is going to ask for more intellect on a cover, especially in the commercial book-publishing world.

Lolita is not only a book but also a cultural touchstone, and it carries a lot of baggage. There is so much visual reference associated with this book. There have been hundreds of covers. These schoolgirl uniforms and lollipops are all part of the visual language attached to the book. This has to be dealt with in some way. The visuals associated with the book are probably better known than the book itself.

For my very first attempt at designing the cover for Lolita, I attempted a typographic solution. After this was shot down, I made the decision to see if there was a way to reinterpret the iconography.

Lolita is irresistible and frustrating to designers. The wealth of visual detail provides an unending stream of images to choose from, and although I enjoy the playfulness of the image-based treatments, rarely does any single one, or even a set, tell the whole story. By extracting and enlarging fragments of text and holding them up for our contemplation, the simple typographic covers visually cleanse our palates in preparation for the coming onslaught of richness, reminding us to slow down and savor every single word between the covers of this most delicious of books.

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