Fwd: Save Our Soils celebrates successful first year
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Sotiris Di. Bampagiouris
Dec 7, 2013, 1:58:10 AM12/7/13
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Save Our Soils celebrates successful first year
On World Soil Day, 5th December 2013, Save Our Soils celebrates its first anniversary with a Special video release. The campaign was launched in Europe in 2012 by Nature & More and will run until 2015, the International Year of Soils. The short film to be released is the winning entry of the first year's video contest. The Save Our Soils campaign aims to make consumers aware of the worldwide loss of fertile soils and points to "soilutions". More than 50 international partners have joined the campaign, including prominent companies and NGO's such as German Alnatura, the United Nation's FAO and the Youth Food Movement.
Among the successes of the first campaign year were three guerrilla farming actions in Berlin and Cologne, featuring Vandana Shiva, German celebrity cook Sarah Wiener and famous ex-politicians Renate Künast and Klaus Töpfer. These actions reached prime time television and were widely reported on in the media. Another big landmark event was the release of the first consumer-oriented campaign product, the Soilmate. This purple "kitchen garden" box with organic tomatoes, compost, basil seeds and information about the soil issue was developed by Nature & More and successfully introduced onto the European market.
The winning video for the guerrilla farming video contest was submitted by a young American who cycled 5000 miles through Europe and carried out guerrilla farming at iconic European sites, such as the Eiffel Tower and Buckingham palace.
05.12.2013
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Sotiris Di. BAMPAGIOURIS – C.Sp. Dipl. agriculture
biologique, FR.
- Local Food systems|Corporate development services
- Substitute representative of Greece to the IFOAM.eu
6 Rodon str. - 71306 - Heraklion - Crete - GR
Tel: +30 2815009454
Skype: bampagiouris
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