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Arabella Kochanski
Thanks to the folks at Microsoft and Netflix, I've gotten the new Xbox 360 console upgrade and have started watching Netflix movies on my Xbox this morning. A couple gaming sites have been doing some reviews as well and have raised a bunch of questions, some of which I have already asked Microsoft and Netflix and will update this post if I get answers.
The new Xbox 360 console update, which will be release to the public on November 19th, includes the highly anticipated ability to stream Netflix content to the Xbox 360 console as long as you are a Microsoft Live Gold customer and a Netflix customer.
After downloading the new console update and then downloading a small Netflix update, you active the streaming functionality by entering a code from your Xbox 360 into your Netflix account via the computer. From there, you can add Netflix videos into your watch now queue and they instantly show up on your Xbox 360. Navigating through your movies is done by going to the Netlfix box in the "Video Marketplace" channel which takes you to an app that allows you to very cleanly and very quickly flip through the movies in your queue. The movies are represented by cover artwork of each movie and even when you have a hundred or so titles in the queue, the app is super fast. I would compare the experience to being almost identical to flipping through albums in iTunes using Cover Flow. The only major downside here is that movies still have be added via the computer first, before they can be played back on the Xbox 360.
Once you select a movie, you get a screen with details about the video and the ability to rate the content as well as the ability to start, resume or remove the video. When you select play, the app checks your connection speed and buffers the video. For me, the videos buffered very fast and I never waited more than about ten seconds for any video to start. That may not be the startup time for the average consumer though as I am on a 20MB FiOS connection. While most movies are in SD, Netflix has to date made about 300 videos available in HD, many of which are TV series and not actual movies. Watching the SD movies on a 50" plasma screen looked amazing and HD is really incredible. The quality of the stream is all based on your connection speed and I am waiting on Netflix to hopefully give me details on the encoding bitrates being used. But the bottom line, the video quality is really, really good and in my eyes, is DVD quality with no frame rate issues.
Netflix and Microsoft have clearly thought about the experience, the ease of use and the quality of the videos being delivered and overall, I expect users will be very happy. That being said, this hands on review leaves me with three main questions that will dictate how successful the offering will be.
For starters, what is the business relationship and model behind the new service? With three parties involved, Microsoft, Netflix and content owners, whom is paying whom to make all this happen and how will money be made? I know this is a new service to start and hence, a clear business model has not yet been established. But over time, one will have to emerge.
Second, does the availability of getting movies on the Xbox 360 now mean that more content owners and in particular, major movie studios, will start giving Netflix the rights to encode and deliver more first-run movies? Hopefully so, but they still control the content and have a big say in the success that the Netflix service will have.
I pulled this chapter together from dozens of sources that were at times somewhat contradictory. Facts on the ground change over time and depend who is telling the story and what audience they're addressing. I tried to create as coherent a narrative as I could. If there are any errors I'd be more than happy to fix them. Keep in mind this article is not a technical deep dive. It's a big picture type article. For example, I don't mention the word microservice even once :-)
Given our discussion in the What is Cloud Computing? chapter, you might expect Netflix to serve video using AWS. Press play in a Netflix application and video stored in S3 would be streamed from S3, over the internet, directly to your device.
Another relevant factoid is Netflix is subscription based. Members pay Netflix monthly and can cancel at any time. When you press play to chill on Netflix, it had better work. Unhappy members unsubscribe.
The client is the user interface on any device used to browse and play Netflix videos. It could be an app on your iPhone, a website on your desktop computer, or even an app on your Smart TV. Netflix controls each and every client for each and every device.
Everything that happens before you hit play happens in the backend, which runs in AWS. That includes things like preparing all new incoming video and handling requests from all apps, websites, TVs, and other devices.
In 2007 Netflix introduced their streaming video-on-demand service that allowed subscribers to stream television series and films via the Netflix website on personal computers, or the Netflix software on a variety of supported platforms, including smartphones and tablets, digital media players, video game consoles, and smart TVs.
Netflix succeeded. Netflix certainly executed well, but they were late to the game, and that helped them. By 2007 the internet was fast enough and cheap enough to support streaming video services. That was never the case before. The addition of fast, low-cost mobile bandwidth and the introduction of powerful mobile devices like smart phones and tablets, has made it easier and cheaper for anyone to stream video at any time from anywhere. Timing is everything.
Building out a datacenter is a lot of work. Ordering equipment takes a long time. Installing and getting all the equipment working takes a long time. And as soon they got everything working they would run out of capacity, and the whole process had to start over again.
The long lead times for equipment forced Netflix to adopt what is known as a vertical scaling strategy. Netflix made big programs that ran on big computers. This approach is called building a monolith. One program did everything.
What Netflix was good at was delivering video to their members. Netflix would rather concentrate on getting better at delivering video rather than getting better at building datacenters. Building datacenters was not a competitive advantage for Netflix, delivering video is.
It took more than eight years for Netflix to complete the process of moving from their own datacenters to AWS. During that period Netflix grew its number of streaming customers eightfold. Netflix now runs on several hundred thousand EC2 instances.
The advantage of having three regions is that any one region can fail, and the other regions will step in handle all the members in the failed region. When a region fails, Netflix calls this evacuating a region.
The header image is meant to intrigue you, to draw you into selecting a video. The idea is the more compelling the header image, the more likely you are to watch a video. And the more videos you watch, the less likely you are to unsubscribe from Netflix.
The first thing Netflix does is spend a lot of time validating the video. It looks for digital artifacts, color changes, or missing frames that may have been caused by previous transcoding attempts or data transmission problems.
A pipeline is simply a series of steps data is put through to make it ready for use, much like an assembly line in a factory. More than 70 different pieces of software have a hand in creating every video.
The idea behind a CDN is simple: put video as close as possible to users by spreading computers throughout the world. When a user wants to watch a video, find the nearest computer with the video on it and stream to the device from there.
In 2007, when Netflix debuted its new streaming service, it had 36 million members in 50 countries, watching more than a billion hours of video each month, streaming multiple terabits of content per second.
At the same time, Netflix was also devoting a lot of effort into all the AWS services we talked about earlier. Netflix calls the services in AWS its control plane. Control plane is a telecommunications term identifying the part of the system that controls everything else. In your body, your brain is the control plane; it controls everything else.
In 2011, Netflix realized at its scale it needed a dedicated CDN solution to maximize network efficiency. Video distribution is a core competency for Netflix and could be a huge competitive advantage.
The number of OCAs on a site depends on how reliable Netflix wants the site to be, the amount of Netflix traffic (bandwidth) that is delivered from that site, and the percentage of traffic a site allows to be streamed.
Within a location, a popular video like House of Cards is copied to many different OCAs. The more popular a video, the more servers it will be copied to. Why? If there was only one copy of a very popular video, streaming the video to members would overwhelm the server. As they say, many hands make light work.
Right now, up to 100% of Netflix content is being served from within ISP networks. This reduces costs by relieving internet congestion for ISPs. At the same time, Netflix members experience a high-quality viewing experience. And network performance improves for everyone.
What may not be immediately obvious is that the OCAs are independent of each other. OCAs act as self-sufficient video-serving archipelagos. Members streaming from one OCA are not affected when other OCAs fail.
Hi guys. The Microsoft Edge is my favorite browser of all times, really, but not when I try to watch netflix or other video streaming services, it always breaks, I have no ideia what to do anymore. Always when I try to play something there's an error and then I need to reload over and over again, sometimes even when I just play the video it stop working when I try to play again. Help me to keep using this best browser that I've ever seen.
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