make -f /path/to/libxsmm/Makefile
Btw, in case of using Intel Compiler the Linux-x86-64-intel.* ARCH file(s) can be used even with non-Intel branch of CP2K by copying these files into the arch-folder (I think Nico pointed to Linux-x86-64-intel.x). In case of these "special" arch files there is the choice to intercept *all* xGEMM calls with LIBXSMM, and filter-out some (minor) additional performance opportunity. On BigCore this is definitely negligible, but perhaps beneficial on KNL. However this "choice" is sort of experimental, and can be enabled with LIBXSMM=2. For example:
$ make ARCH=Linux-x86-64-intel VERSION=psmp LIBXSMM=2
To also rely on LIBXSMM's transpose routine in some cases, one may use LIBXSMM=3. However, the latter requires also the Intel-branch of CP2K.
Hans