Coworking Study

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sk...@emergentresearch.com

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Feb 15, 2010, 1:29:51 PM2/15/10
to Coworking
Hi: My name is Steve King and I am a long time lurker and occasional
poster on this group:). I'm a partner at a research firm - Emergent
Research (www.emergentresearch.com) - that focuses on the small
business sector of the US and global economy.

We've been following coworking for several years and are thinking it
might be time for a more formal study on this topic. I'm curious to
see if the members of this group agree.

What we are thinking of is:

1. A more in-depth look at the number of coworking facilities in the
US today. We keep an informal count, but it is for directional
purposes only and probably not too accurate.

2. A survey of coworking facility owners/managers focused on the size
and scope (number of facility users, how often they visit, etc.) of
the industry.

3. Possibly a survey of coworking facility users to see what they
think.

4. Interviews with both coworking facility owners/managers and
users.

5. Possibly a forecast of where this heading. We won't know if we
can do this until we are farther along.

If we go forward with this study, we would make our full results
publically available.

As you can tell, we are just starting to scope this study. Some
questions I have for this group are:

1. Would this be useful and would you be willing to fill out our
survey?

2. Is anyone else already doing this? No need to reinvent the
wheel.

3. Do you have some suggestions as to what we might cover or include
in the survey/research?

Thanks for the help.

Steve

Chris Messina

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Feb 16, 2010, 11:36:11 AM2/16/10
to Coworking
This sounds interesting, especially if you're willing to make the
results *and your data* public. ;)

To the best of my knowledge, there has not been an exhaustive research
project done on coworking — but samples here and there — from both the
academic and media worlds.

Putting together some quantifiable stats on coworking itself — and how
it's grown — would actually be very helpful, considering that when NPR
asked me how big the community is, I was at a loss for providing them
with any number based in fact!

I'd also be interested in the qualitative reports from coworkers —
looking for insight into how coworking has changed, and hopefully
improved, their attitude towards work, productivity, and
effectiveness.

While I don't want to bias the outcomes of such a study, if one were
performed, it would make my advocacy for coworking at the city, state,
and municipal levels much easier. For example, I've had several
conversations with the city of San Francisco about getting support for
coworking spaces and they always express interest, but without
demonstrating the benefits to small business or independents, little
ends up resulting from that initiial interest.

Chris

On Feb 15, 10:29 am, "sk...@emergentresearch.com"

Ryan Price

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Feb 16, 2010, 3:47:44 PM2/16/10
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This makes me think of a report called "Hidden Tech" that a friend of mine keeps trying to get me to read. Might be a good reference for a research project along these lines:

The original report funded by Northeast Utilities subsidiary in Mass. "Hidden The and Valley" is attached. Oeverview/summary on Amy Zuckerman's site.

Amy Zuckerman the Project Manager  for the 2003 Pilot Study, her website with links to reports and overview from a national perspective.

http://www.a-zinternational.com/hiddentech/

Peace,
Ryan Price
@liberatr

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Susan Evans

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Feb 17, 2010, 1:17:32 PM2/17/10
to Coworking
Hi Steve,

Sounds interesting! You might want to get in touch with the crew at
La Cantine (www.lacantine.org), as they were working on a coworking
survey and report as far as I know.

Try contacting Dilara - she's at dil...@siliconsentier.org.

Good luck!

Susan

sk...@emergentresearch.com

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Feb 18, 2010, 11:32:52 AM2/18/10
to Coworking
Thanks for the responses and emails.

Chris: I wouldn't use "exhaustive" to describe our research plan, but
we try to do a good job:). We would make as much of our data public
as possible. We will likely do this work jointly with the non-profit
Society for New Communications Research (I'm a senior fellow there)
and will be bound by their disclosure rules. Shouldn't be an issue,
but they have very strong rules around data privacy.

Ryan: Thanks for the pointer. Interesting study. We've done a lot
of work on home-based businesses and remote work, and we've also seen
the growing role of "hidden tech."

Susan: Thanks, will do.

Steve

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