the most effective marketing to get people into your coworking space?

[Melissa Saubers]

I know this is different for each market I just wanted to get your ideas on the things that have worked for your coworking space to get people into the space. Thanks!

Melissa
Cowork Waldo
Kansas City, Missouri, USA

[Alex Hillman]

Hi Melissa!

The most common techniques that people report are events that your potential members would be interested in. These can be educational events, social events, some combination of the two. The more engaging & participatory the events are, the better!

Make your goal helping people connect and bond with each other rather than simply "get them in the space", even if it happens to be in the context of the space.

You can host other peoples' events, but be prepared for low direct conversions to membership. Hosting events can be good for spreading awareness, but very few people join after seeing the space just during an event. 

It's a bit counterintuitive, but my favorite technique for early community building is actually getting OUT of the space and going to get to know people wherever they are. Contributing to the community outside of the space has, without a doubt, been the #1 most effective funnel for new membership over our entire 6 year history. Just this past friday I was at a massive gala event (600+ members of the Philadelphia tech community) and heard from countless people that they can't stop hearing about us - our community is "notorious" for being supportive and helpful. 

That's marketing you can't pay for. :)

There's also a mountain of great suggestions you can read by searching the google group - or just click here: https://groups.google.com/forum/?fromgroups#!searchin/coworking/marketing%7Csort:relevance

Good luck!

-Alex

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/ah
indyhall.org
coworking in philadelphia

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[Fabrizio Tarará]

Thanks Alex! Just what I needed right now and what has been keeping me up at night these early days of community building! Please keep them coming everyone!

Fabrizio

[Melissa Saubers]

Alex-
That was hugely helpful! We've been open for 3 months and we've had a lot of activity the first 3 months. Going into this month my rent increases significantly. I think that's got me in a bit of a panic. But I must return to the basics and do what we've been doing so far. Love the idea of events, we'll start to do more and I'll continue to get out and network.Thanks again!

Melissa B. Saubers
President, Cowork Waldo
http://www.coworkwaldo.com/
816-935-6031

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[Alex Hillman]

The basics *always* work, no matter how big or mature your community is. 6 years and hundreds of members later we go "back to basics" every day. 

Every time I get clever, I make more problems than I solve. 

-Alex

[Jorge Wanderley]

Hi guys!

I opened my coworking space 3 months ago too. We have just few people that comes here, and we don't know why.

So this tips will help a lot to build a community in our space.

It's a challenge show a new concept in my city, but it's being cool. I hope this open the minds of the people to a new world of possibilities.

Thanks for the tips Alex!