Brainstorming: how to sell the coworking idea to a business center?
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Thomasvds
Nov 25, 2010, 5:19:25 AM11/25/10
to Coworking
I want to contact a big business center/technopole to see how it would
be possible to set up a coworking space in their ecosystem (and get
some financial support). It is mainly big business oriented, and soon
they'll set up an incubator.
I have two question to the community, yes that is you :-):
1 Do you think a coworking space can live and growth inside a
business center?
2 How would you convince the business center that a coworking place
is valuable for them?
Some of my ideas:
- This could be an opportunity to target people who would normally not
come to such a place (independent and very small businesses)
- If people are successful in the coworking place they will grow and
need more space or/and an incubator.
- Attract company who does not want to pay the full price for an
office space in the tecnopole, but still want a presence.
- An opportunity of international contacts thanks to the coworking
community.
- A new way to promote creativity and innovation
Feel free to criticize it.
I would love to hear your ideas,
Thomas
be possible to set up a coworking space in their ecosystem (and get
some financial support). It is mainly big business oriented, and soon
they'll set up an incubator.
I have two question to the community, yes that is you :-):
1 Do you think a coworking space can live and growth inside a
business center?
2 How would you convince the business center that a coworking place
is valuable for them?
Some of my ideas:
- This could be an opportunity to target people who would normally not
come to such a place (independent and very small businesses)
- If people are successful in the coworking place they will grow and
need more space or/and an incubator.
- Attract company who does not want to pay the full price for an
office space in the tecnopole, but still want a presence.
- An opportunity of international contacts thanks to the coworking
community.
- A new way to promote creativity and innovation
Feel free to criticize it.
I would love to hear your ideas,
Thomas
Araceli Camargo-Kilpatrick
Nov 25, 2010, 5:24:43 AM11/25/10
to cowo...@googlegroups.com
Hi Thomas,
--
Im not sure that you would have 'sell' coworking but its values. What are the values of coworking that would be of benefit to the company? How can these values of coworking help them achieve their desired outcome?
The infrastructure of coworking may be a bit alien and thus may not be taken up organically, but the values of collaboration, diversity, behavioral patterns, etc. would be easier to integrate.
Good luck sounds like a good idea
Araceli
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Susan Smith
Nov 28, 2010, 5:18:06 PM11/28/10
to Coworking
Hello,
I'm curious if you are referencing the traditional business center/
executive suite? If so, they see coworking as competition. I worked
in that industry for 15 years and tried to get the operators to
embrace coworking as a partner program. Now that they are seeing the
lowest occupancy levels in history, they might be receptive to your
idea.
It must not compete with any of thier offerings. Willing to discuss
this is more detail if you want.
I am in the proces of starting my own coworking center in Atlanta
becuase the business center industry will not change its views on
collaborative space.
Regards,
Susan
I'm curious if you are referencing the traditional business center/
executive suite? If so, they see coworking as competition. I worked
in that industry for 15 years and tried to get the operators to
embrace coworking as a partner program. Now that they are seeing the
lowest occupancy levels in history, they might be receptive to your
idea.
It must not compete with any of thier offerings. Willing to discuss
this is more detail if you want.
I am in the proces of starting my own coworking center in Atlanta
becuase the business center industry will not change its views on
collaborative space.
Regards,
Susan
Thomasvds
Nov 29, 2010, 10:47:58 AM11/29/10
to Coworking
Hi Araceli ,
Thank you for your input.
I do agree with you with the importance of the values of coworking.
But those values are somehow hard to measure. I'm afraid that people
with ROI mindset might thinks this is not relevant (maybe I'm wrong).
Anyway, I'm taking note of your advice.
Thomas
On 25 nov, 11:24, Araceli Camargo-Kilpatrick
> > coworking+...@googlegroups.com<coworking%2Bunsu...@googlegroups.com>
> > .
Thank you for your input.
I do agree with you with the importance of the values of coworking.
But those values are somehow hard to measure. I'm afraid that people
with ROI mindset might thinks this is not relevant (maybe I'm wrong).
Anyway, I'm taking note of your advice.
Thomas
On 25 nov, 11:24, Araceli Camargo-Kilpatrick
<thecubelon...@googlemail.com> wrote:
> Hi Thomas,
>
> Im not sure that you would have 'sell' coworking but its values. What are
> the values of coworking that would be of benefit to the company? How can
> these values of coworking help them achieve their desired outcome?
>
> The infrastructure of coworking may be a bit alien and thus may not be taken
> up organically, but the values of collaboration, diversity, behavioral
> patterns, etc. would be easier to integrate.
>
> Good luck sounds like a good idea
>
> Araceli
>
> Hi Thomas,
>
> Im not sure that you would have 'sell' coworking but its values. What are
> the values of coworking that would be of benefit to the company? How can
> these values of coworking help them achieve their desired outcome?
>
> The infrastructure of coworking may be a bit alien and thus may not be taken
> up organically, but the values of collaboration, diversity, behavioral
> patterns, etc. would be easier to integrate.
>
> Good luck sounds like a good idea
>
> Araceli
>
> > .
Thomasvds
Nov 29, 2010, 11:01:51 AM11/29/10
to Coworking
"I'm curious if you are referencing the traditional business center/
executive suite? "
Yes. But they have also the mission to foster innovation and the
executive suite? "
interactions between academic research and the enterprise world.
"Willing to discuss this is more detail if you want. "
tvanderstraten) ? Email? Gtalk?
Regards,
Thomas
hamc
Nov 30, 2010, 5:56:31 AM11/30/10
to Coworking
Hi
I represent a Business Center called Ideia Atlantico. We already are
instaled in Braga and Lisbon (Portugal).
We started by ourself a coworking space, because some of the reasons
you refer in your text.
Coworking does not represent a big income to a big business center,
anyone can understand that, but brings the buzz markting to us.
Big companies like to be close to a comunity of entrepreneus. The
entrepreneus like to be close to big companies...
Our Coworking Space: http://www.ideia-atlantico.pt/Servicos-Solucoes/espaco-nomada-open-space-empreendedores.html
I represent a Business Center called Ideia Atlantico. We already are
instaled in Braga and Lisbon (Portugal).
We started by ourself a coworking space, because some of the reasons
you refer in your text.
Coworking does not represent a big income to a big business center,
anyone can understand that, but brings the buzz markting to us.
Big companies like to be close to a comunity of entrepreneus. The
entrepreneus like to be close to big companies...
Our Coworking Space: http://www.ideia-atlantico.pt/Servicos-Solucoes/espaco-nomada-open-space-empreendedores.html
basterrak
Dec 1, 2010, 3:54:24 AM12/1/10
to Coworking
Hi.
Our experiences with the business centers was not really good because
they watch us like an enemy and, in our case, they tried to deal with
us a relationship of "collaboration", but the real reason was our
destruction...
I think coworking need still being coworking and business center need
still being business center.
Our experiences with the business centers was not really good because
they watch us like an enemy and, in our case, they tried to deal with
us a relationship of "collaboration", but the real reason was our
destruction...
I think coworking need still being coworking and business center need
still being business center.
Jacob Sayles
Dec 1, 2010, 7:45:59 AM12/1/10
to cowo...@googlegroups.com
Not all business centers are bad and each relationship is different. I'm sure there are some bad stories and there will only be more bad stories if this kind of attitude persists. Basterrak, I'm not discounting your situation, just balancing it out with a little optimism. The beauty of the diversity of a list like this is that everyone can take the stories from others, both good and bad, and be better prepared when faced with a situation.
Jacob
---
Office Nomads - Individuality without Isolation
http://www.officenomads.com - (206) 323-6500
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Alex Hillman
Dec 1, 2010, 9:14:37 AM12/1/10
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Thomasvds
Dec 1, 2010, 10:33:36 AM12/1/10
to Coworking
@Hamc
Great a successful story! I have a lot of questions to ask :-)
Unless it is confidential it is possible to have some figures that
show the positive impact of the coworking place for the business
center?
How many people started in the coworking space and then moved in a
bigger space?
How the big companies value the proximity of the entrepreneurs? Have
you stories to share?
How big is your coworking space in comparaison of your overall
available space?
You said "because some of the reasons you refer in your text" what are
they, could you be more specific?
How did the owners, the decision makers were convinced by such an
idea?
@basterrak
Your experience is very valuable. What would you advise to avoid
"destruction"? Better to learn how to avoid a kick before to get
one :-)
@ Jacob
Ah some optimism! Always a pleasure to read.
On 1 déc, 13:45, Jacob Sayles <ja...@officenomads.com> wrote:
> Not all business centers are bad and each relationship is different. I'm
> sure there are some bad stories and there will only be more bad stories if
> this kind of attitude persists. Basterrak, I'm not discounting your
> situation, just balancing it out with a little optimism. The beauty of the
> diversity of a list like this is that everyone can take the stories from
> others, both good and bad, and be better prepared when faced with a
> situation.
>
> Jacob
>
> ---
> Office Nomads - Individuality without Isolationhttp://www.officenomads.com- (206) 323-6500begin_of_the_skype_highlighting (206) 323-6500 end_of_the_skype_highlighting
> > .
Great a successful story! I have a lot of questions to ask :-)
Unless it is confidential it is possible to have some figures that
show the positive impact of the coworking place for the business
center?
How many people started in the coworking space and then moved in a
bigger space?
How the big companies value the proximity of the entrepreneurs? Have
you stories to share?
How big is your coworking space in comparaison of your overall
available space?
You said "because some of the reasons you refer in your text" what are
they, could you be more specific?
How did the owners, the decision makers were convinced by such an
idea?
@basterrak
Your experience is very valuable. What would you advise to avoid
"destruction"? Better to learn how to avoid a kick before to get
one :-)
@ Jacob
Ah some optimism! Always a pleasure to read.
On 1 déc, 13:45, Jacob Sayles <ja...@officenomads.com> wrote:
> Not all business centers are bad and each relationship is different. I'm
> sure there are some bad stories and there will only be more bad stories if
> this kind of attitude persists. Basterrak, I'm not discounting your
> situation, just balancing it out with a little optimism. The beauty of the
> diversity of a list like this is that everyone can take the stories from
> others, both good and bad, and be better prepared when faced with a
> situation.
>
> Jacob
>
> ---
>
> On Wed, Dec 1, 2010 at 8:54 AM, basterrak <imartinez.c...@gmail.com> wrote:
> > Hi.
>
> > Our experiences with the business centers was not really good because
> > they watch us like an enemy and, in our case, they tried to deal with
> > us a relationship of "collaboration", but the real reason was our
> > destruction...
>
> > I think coworking need still being coworking and business center need
> > still being business center.
>
> > --
> > You received this message because you are subscribed to the Google Groups
> > "Coworking" group.
> > To post to this group, send email to cowo...@googlegroups.com.
> > To unsubscribe from this group, send email to
> > coworking+...@googlegroups.com<coworking%2Bunsu...@googlegroups.com>
> On Wed, Dec 1, 2010 at 8:54 AM, basterrak <imartinez.c...@gmail.com> wrote:
> > Hi.
>
> > Our experiences with the business centers was not really good because
> > they watch us like an enemy and, in our case, they tried to deal with
> > us a relationship of "collaboration", but the real reason was our
> > destruction...
>
> > I think coworking need still being coworking and business center need
> > still being business center.
>
> > --
> > You received this message because you are subscribed to the Google Groups
> > "Coworking" group.
> > To post to this group, send email to cowo...@googlegroups.com.
> > To unsubscribe from this group, send email to
> > .
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