This is great exposure, Jessie, awesome.
I really hope you are able to raise the money you need and don't have to change locations. Have you talked to your community and would they stay with you in the event a move was necessary? Are they willing to invest in Ellie's beyond a $25 cash injection?
I trully wish you all the best.
I wanted to comment on the viability string last week but Canadian Thanksgiving and life got in the way. For those of you I haven’t met, my name is Nicole and I am trying
hard to open a coworking space with childcare in Toronto called Cokid.
My roadblocks:
-
Providing a childminding service as opposed to
being licensed does not meet the needs of members who have offsite
responsibilities. I have decided to go
the licensed route not only to accommodate these members but also to ensure
consistent revenue (anchor tenants) with children from the neighbourhood.
- As a licensed daycare I need to lease extremely specific
facilities which is brutally hard in an urban area:
o
30 sq.ft. per child, 10% of floor space
represented in windows, separate rooms for each age grouping, outdoor space, administration
office, staff room, small kitchen, very specific washrooms, 15 sq.ft./child in
storage space, parking for safe drop-off, specific zoning, etc.. (The list truly goes on).
o
I have gotten really close to 4 properties
(offer stage on 2 of them) but for one reason or another they haven’t gone
through. It’s so hard not to get emotionally
vested.
- The start-up budget for a coworking space with
childminding was manageable (< $150K) but this has now tripled with ministry
licensing requirements. Banks don’t like
my debt ratio (neither do I) and they don’t want to take any risk.
- VCs in Canada are typically interested in tech and
my financial returns aren’t going to be sexy.
In fact, with 8-12% GM over 10 years, I ask myself if the risk is worth
it…
So, I given you my roadblocks but I haven’t given you my
motivators:
- Quality childcare in Toronto is at a critical
state. Only 21% of families have access
to licensed care and the city wants to offload public centres which means our
situation is going to become A LOT worse.
- Launching and operating a business when you are
trying to raise small children is both damn hard and lonely. We are in desperate need of an infrastructure
that supports people trying to do both.
9 months ago I did not know the
term “coworking” and being in the daycare business would have seemed absurd. Today these two things feel like a natural imperative. But - can I get around the roadblocks…?
I think I'm just venting but I'd love to hear someone say that they are doing it and that it's working! :)
-Nicole