In both marketing and transformation, the author found that many business owners struggle because they focus on the wrong topics when growing their business and attracting consistent customers. They emphasize the importance of understanding how to communicate your services and offerings. Many believe they need a larger audience, complex sales funnels, or paid advertising to generate leads, but they miss a crucial first step. The article addresses why companies may not grow despite efforts in various strategies.
Sound familiar?Vague messages lead to random attempts, akin to throwing spaghetti at the wall. Ineffective content creation becomes more of a chore than an inspiring and exciting endeavor.