Content Marketing Certification Part 1: Everything You Need to Write GREAT Content (Including SEO!)
First, the training itself.
Here you’ll learn everything you need to know to become an effective, successful and sought-after content writer.
I’ll teach you how to write high-quality content using the same
systems and frameworks I used to build Copyblogger, KISSmetrics, and
Smart Blogger into hugely influential international companies.
If you don’t know what you’re doing, content marketing can be really
difficult. You can write a thoughtful, funny post… and it can produce
terrible results.
This is because content marketing is NOT about writing masterpieces.
Instead, it involves structuring your text in a specific way so that it
appeals to the right people and encourages them to read and engage with
your post.
The truth is, it’s not that hard at all (once you know the system).
This is what you will learn in this certification program:
- How to structure content so that it achieves your business goal and makes your customers LOVE you…
- Various strategies you can use to increase traffic to your customers
(this will improve the performance of your content, give you happier
customers and better case studies)…
- Why the headline is the most important part of any article and how
to write one that will make people feel compelled to click and read your
post…
- The importance of always providing a content brief with tips on how
to create it from scratch (hint: without this, you’ll find you’re
constantly disappointing customers and you won’t even know why)…
- Formatting secrets that will help keep your reader’s eyes glued to your text…
- Time management tips to help you complete this program, become a
more productive writer, and ultimately earn $100 an hour or more…