Frida Official Trailer

[Mica Withington]

Many lives would not be enough to paint everything I want." Prime Video has unveiled the official trailer for the documentary film Frida, which premiered at the 2024 Sundance Film Festival a few months back. Not to be confused with the narrative feature also called Frida (from 2002 which won Best Original Score & Best Make-Up Oscars), this is the comprehensive documentary version of her story. Frida is a raw, magical journey into the life of iconic artist Frida Kahlo, told through her own words from diaries, letters, essays, interviews. Vividly brought to life with lyrical animation inspired by her unforgettable artwork. An intensive journey spanning two years, director Carla Gutirrez and her formidable team of artisans, most of whom are women and proudly Latine, crafted a singular cinematic experience that could be no ordinary art history lesson. A living portrait emboldened by the magical realism befitting Kahlo's remarkable life emerges. Yet, her voice ultimately remains supreme, a complex and powerful "multitude of Fridas": fearless, seductive, defiant, vulnerable, raucous, wonderfully alive. If that isn't a compelling pitch, I don't know what is! Enjoy.

Frida is directed by acclaimed editor / filmmaker Carla Gutirrez, making her directorial debut with this film, after working as an editor on docs including La Corona, Tales of the Waria, Reportero, Las Marthas, Kingdom of Shadows, When Two Worlds Collide, RBG, The Last Out, and Julia previously. She also edited this film. Produced by Katia Maguire, Sara Bernstein, Justin Wilkes, Loren Hammonds, Alexandra Johnes. This initially premiered at the 2024 Sundance Film Festival earlier this year, where it also won the Jonathan Oppenheim Editing Award. Amazon will debut Gutirrez's Frida doc in select US theaters in Mexico on May 9th this summer. It'll be streaming on Prime Video worldwide starting March 14th, 2024 coming soon.

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