Re: [corvallis-etailing] Digest for corvallis-etailing@googlegroups.com - 1 Message in 1 Topic

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Katherine Cleland

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Dec 6, 2012, 4:29:20 PM12/6/12
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Peter, I'm seeing a huge drop in referrals and esp. purchases from Facebook, starting with the introduction of their new timeline...we're down 80% year over year since then, after a very good year last year.



On Oct 9, 2012, at 9:15 AM, corvallis...@googlegroups.com wrote:

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Jonathon Boundy

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Dec 7, 2012, 1:47:26 AM12/7/12
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count me as one who thinks facebook to be a sheer and utter waste of time
--
All you touch and all you see, is all your life will ever be...

Jean Yates

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Dec 7, 2012, 12:54:35 PM12/7/12
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Reason for Facebook, if minor: One thing that a conversion specialist told me yesterday is that putting the "like" button at the top of the home page with the number of likes for your FB page is good "Testimonial" and can help with establishing credibility. We have 10,000+ likes (thanks to Katherine C and Leslie M) and she thinks it will look impressive.

I had this conversation with a Conversion Specialist the other day by calling the company and asking questions about their (very expensive) services. She looked at my awful home page and said the most important thing to do was to add to the sense of reliability and professionailty. Thus the addition of the "As Featured In" graphic and the prominent display of the SSL certificate. She said I might even do a graphic that looks official that links to our "Security and Privacy" page. Interesting stuff and her boss wrote the book "literally" on Conversion.

Thanks again to Katherine and Leslie for the superb job they've done on my FB and adwords!

Jean

Frank Hall

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Dec 7, 2012, 1:09:40 PM12/7/12
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Wow, an 80% drop in FB referred sales. That's not good for anyone, especially FB. 

Before Timeline, FB was sending more visitors to media sites than were Google searches.  I wonder how that ratio is today.


-- Frank

Sent from Frank's iPhone

Peter Wendel

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Dec 7, 2012, 1:20:53 PM12/7/12
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Hi Katherine,

I just checked my stats on Facebook.  I'm seeing a drop in conversions when comparing year-to-year sales but not anywhere near what you are reporting as a decline.  Mine's just barley double digit.  And I don't see any huge decline that I can ascribe to the implementation of timeline.

I'm still 'drinking the Cool-aid' on Facebook.  Our sales and our ad spend are about the same so I'm hoping that our 80k+ fans do become a significant resource down the road.

We did have one of our daily posts go viral - it reached over 4.5 million people on FB over the course of a week.  We got a ton of new fans from the exposure and about 17 sales in excess of the background level that we usually see from FB.

I'm seeing that ads on FB that go to the website to encourage sales are not nearly as effective as ads that are targeted to increase our fan base.

Peter



 

On Thu, Dec 6, 2012 at 1:29 PM, Katherine Cleland <kath...@clelandmarketing.com> wrote:

John Sechrest

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Dec 7, 2012, 1:26:14 PM12/7/12
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There was a seriously interesting talk by Ian Lurie from Portent at the Surf Incubator. 

His slides are worth understanding: 


Right along the lines of this conversation.


John Sechrest          .             
                                       .                   
                                             .                        
                                                     .                               
                                                               .                      sech...@gmail.com
                                                                          .                              @sechrest 
                                                                                        .
        http://www.oomaat.com                                                              .

Loyan Roylance

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Dec 7, 2012, 1:53:37 PM12/7/12
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Peter,

Thank you you sharing your observations. I think your insight: "I'm seeing that ads on FB that go to the website to encourage sales are not nearly as effective as ads that are targeted to increase our fan base." is very valuable in terms of how to utilize Facebook ads for a return. 

Loyan

Jean Yates

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Dec 7, 2012, 1:54:57 PM12/7/12
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I SO agree with Peter - keep it light, keep it personal, open-ended, asking for input, thoughtful. People don't respond well, although the occasional conversational request for them to purchase something seems to work.

Jean

Cynthia Spencer

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Jan 11, 2013, 5:23:37 PM1/11/13
to corvallis...@googlegroups.com, wen...@footwise.com
Peter, 
RE: ads linking to Websites being less effective than getting more FB fans... is that a no-win situation that FB sets up with how they direct traffic now and them always wanting you to Pay to Promote? I know they're in a fight to keep all of us on their site as long as possible, but they're already charging more for those ads. If they're less effective that's a double bummer.
Cynthia


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