Veronica Mars is an American teen noir mystery drama television series created by screenwriter Rob Thomas. The series is set in the fictional town of Neptune, California, and stars Kristen Bell as the eponymous character. The series premiered on September 22, 2004, during television network UPN's final two years, and ended on May 22, 2007, after a season on UPN's successor, The CW, airing for three seasons total. Veronica Mars was produced by Warner Bros. Television, Silver Pictures Television, Stu Segall Productions, and Rob Thomas Productions.[1] Joel Silver and Thomas were executive producers for the entire run of the series, while Diane Ruggiero was promoted in the third season.[2]
The character Veronica Mars is a student who progresses from high school to college while moonlighting as a private investigator under the tutelage of her detective father. In each episode, Veronica solves a different stand-alone case while working to solve a more complex mystery. The first two seasons of the series each had a season-long mystery arc, introduced in the first episode of the season and solved in the season finale. The third season took a different format, focusing on smaller mystery arcs that would last several episodes.
Thomas initially wrote Veronica Mars as a young adult novel, which featured a male protagonist; he changed this because he thought a noir piece told from a female point of view would be more interesting and original. Filming began in March 2004,[3] and the series premiered in September to 2.49 million American viewers.[4] The critically acclaimed first season's run of 22 episodes garnered an average of 2.5 million viewers per episode in the United States. The series appeared on several fall television best lists and garnered awards and nominations. During the series' run, it was nominated for two Satellite Awards, four Saturn Awards, five Teen Choice Awards and was featured on AFI's TV Programs of the Year for 2005.
The show was cancelled after its third season, and Thomas wrote a feature film script continuing the series. Warner Bros. opted not to fund the project at the time. On March 13, 2013, Bell and Thomas launched a fundraising campaign to produce the film through Kickstarter and attained the $2 million goal in less than 11 hours.[5] They accumulated over $5.7 million on Kickstarter.[6][7] The film was released on March 14, 2014.[8] An eight-episode fourth season was released on July 19, 2019 on Hulu.[9][10][11]
Veronica discovers evidence suggesting that Abel Koontz, the man imprisoned after confessing to Lilly's murder, is innocent. Veronica explores the murder case. She also works on other investigations, seeks her estranged mother's whereabouts, and copes with being raped during an 09er party after her drink was spiked. Veronica, no longer part of the school's wealthy and elite "in-crowd," makes some new friends: Wallace Fennel, Neptune High basketball star and new student; Eli "Weevil" Navarro, leader of the PCHers, a Latino biker gang; and Cindy "Mac" Mackenzie, Neptune High's resident computer genius. Using her friends' resources and those provided by her father and his contacts, Veronica gains a reputation for sleuthing and finds her skills in increasingly high demand at her school and in the community. Things get more complicated when Veronica falls into a relationship with Lilly's ex-boyfriend Logan Echolls, who for a time held Veronica partly responsible for Lilly's death and went out of his way to harass her. It is eventually revealed that Lilly was killed by Aaron Echolls, Logan's father.
The second season begins with introducing two new cases: a bus accident that kills several of Veronica's classmates and the death of PCH gang member Felix Toombs. A school bus carrying six Neptune High students and a teacher plunges off a cliff, killing all but one passenger. Veronica, who was supposed to be on the bus, makes it her mission to discover why the bus crashed and who is responsible. Logan picks a fight with Weevil and the PCHers and ends up accused of killing Felix (a charge he denies). Through the season, Weevil becomes convinced of Logan's innocence, and they team up to find the real killer. This season shows Veronica's life returning to much the way it had been before Lilly's death: having broken up with Logan during the summer, she reunites with Duncan and is somewhat accepted by the 09ers. Her sleuthing sideline and tough persona keep her from fully assimilating into the wealthy crowd. 09ers Dick Casablancas and Cassidy "Beaver" Casablancas deal with a gold-digging stepmother, Kendall Casablancas, with whom they are left when their father flees the country while under investigation for real estate fraud. Wallace discovers that his biological father is alive and takes a romantic interest in Jackie Cook, the daughter of baseball legend Terrence Cook who is investigated for the bus accident. Veronica discovers that the town mayor, who years ago coached a little league baseball team, sexually molested several team members, including Cassidy. In the finale, it is discovered that Cassidy is responsible for the bus accident and Veronica's rape, as well as a plane crash that kills the mayor (Veronica's dad was supposed to be on the plane, so she thinks he is dead). Veronica confronts Cassidy on the roof of the Neptune Grand hotel, where he tries to kill her. Logan saves her, but Cassidy dies by suicide.
Veronica, Logan, Wallace, Mac, and Dick are freshmen at Neptune's Hearst College in the third season. Two new regular main characters are introduced: Stosh "Piz" Piznarski and Parker Lee, Wallace and Mac's respective roommates. The first mystery is established when Parker becomes a victim of the Hearst serial rapist, a storyline carried over from the second season. Feeling guilty for not helping her and remembering her rape, Veronica works to catch the rapist. The next mystery, the murder of the College's Dean, commences in the same episode that the rapist is caught. Keith begins an adulterous affair with a married client, Wallace struggles to balance academics and sports, Mac begins dating again after previous failed relationships, and Dick has a breakdown and appeals to Logan for help. The season chronicles Veronica and Logan's failing attempts to maintain their relationship in the face of Veronica's increasing mistrust.
The fourth season opens in 2019, twelve years after the series finale and five following the film. Veronica is living with Logan in Neptune and still solving mysteries with Keith. A significant case arises when several Spring break locations are bombed, with suspects including a US Representative to a Mexican cartel.
The first season had seven regular characters. Kristen Bell portrayed the title character Veronica Mars, a high school junior and skilled private detective. Teddy Dunn played Duncan Kane, Veronica's ex-boyfriend and Lilly's brother. Jason Dohring played Logan Echolls, the "bad-boy" 09er, the son of an A-list actor. Percy Daggs III portrayed Wallace Fennel, Veronica's best friend and frequent partner in solving mysteries. Francis Capra portrayed Eli "Weevil" Navarro, the leader of the PCH Biker gang and Veronica's friend. Enrico Colantoni played Veronica's father Keith Mars, a private investigator and former Balboa County Sheriff. Sydney Tamiia Poitier played Mallory Dent, Veronica's journalism teacher at Neptune High.[14] Although she was given series regular billing, Poitier appeared in only four episodes, but was given credit for seven. Poitier's removal from the series was rumored to be due to budget issues.[15]
Thomas, who said he "conceive[d] the show as a one-year mystery," decided that he needed to introduce and eliminate several characters to be able to create an "equally fascinating mystery" for the series' second season. Thomas felt that he could not bring back the Kanes and the Echolls and "have them all involved in a new mystery"; he needed "new blood".[16] The second season saw the introduction of Tessa Thompson as Jackie Cook, a romantic interest of Wallace and daughter of a famous baseball player. Previous recurring characters Dick Casablancas and Cassidy "Beaver" Casablancas were upgraded to series regulars. Dick, played by Ryan Hansen, was an 09er friend of Logan, a womanizer and former high-school bully turned frat boy. Kyle Gallner portrayed "Beaver," Dick's introverted younger brother.[17] Dunn left the series midway through the season, although was credited as a main cast member throughout that season.[18] Thomas explained that the Logan-Veronica-Duncan love triangle had run its course, and to keep the series fresh, there would need to be "other guys in her life." He attributed Dunn's removal to fan interest dominating the Logan-Veronica relationship,[19] saying "it became clear that one suitor won out".[20]
The third season introduced two new series regulars, Parker Lee and Stosh "Piz" Piznarski. Julie Gonzalo portrayed Parker, Mac's extroverted roommate and "everything that Mac is not."[20] Piz, played by Chris Lowell, was Wallace's roommate and a music lover with his campus radio show. Piz was named after the director of the pilot, Mark Piznarski. The character gave Veronica another middle-class male friend. Thomas used the radio show as a narrative device to capture the mood of the university.[21] Cindy "Mac" Mackenzie and Don Lamb, recurring characters in the first two seasons, were upgraded to series regulars. Mac, portrayed by Tina Majorino, was a computer expert befriended by Veronica. Lamb, portrayed by Michael Muhney, was the Balboa County Sheriff who won the office from Keith in the recall election.[20]
Rob Thomas originally wrote Veronica Mars as a young adult novel for publishing company Simon & Schuster. Before his first television job on Dawson's Creek, Thomas sold two novel ideas. One of these was provisionally titled Untitled Rob Thomas Teen Detective Novel, which formed the series's basis. The novel had many elements similar to Veronica Mars, though the protagonist was male. Thomas's father was a vice-principal at Westlake High School near Austin, Texas, and the main character attended a "thinly disguised version" of the school. As Thomas had begun writing for film and television, he did not resume his teen detective idea for several years. Writing a novel could take months for Thomas, whereas a television script only took several weeks. Knowing that television scripts paid more, Thomas wrote the teen detective project's television version as a spec script before it became a novel. Since no studio or network had asked him to write it, and he would not get paid unless it sold, Thomas said that "it was never a very pressing project for me." Tinkering with it from time to time, Thomas wrote project notes a year before writing the television script. Most of his original ideas made it into the script, but some changed drastically. Thomas wanted to use flashbacks, and he had to shorten the timeline so that the murder could happen in a recent time.[22] Thomas changed the gender of the protagonist because he thought a noir piece told from a female point of view would be more interesting and unique.[23]
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