Content & Cocktails? @ PlumTV - Soho/Astor Place
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Christine Brodigan
Jun 2, 2009, 10:06:35 PM6/2/09
to content...@googlegroups.com
Hey there everyone,
This is my first post to the group, I was re-engaged during the discussion about bootstrapping content strategy. This has been a really challenging year for me at Plum TV because we laid off 10 of 11 web editors/staff, leaving 8 regional (hyperlocally- focused markets) to be curated by myself and my sr. web editor.
We migrated 10 separate Drupal sites to a single Python-driven site, so we now have a shared library of tags and data - and, finally we're focused back on content strategy. But, it's a daily struggle.
Couple of things:
- Traffic decreased 32% when we relaunched on March 4, 2009 (we sacrificed the long tail - thousands of social photos from past events)
- Our CMS is very strict and does not allow for a lot of content-savvy tricks (polls, embedding, bullet points, even images - it's a CMS devoted to the purist XML possible)
- We post 50 new blog entries a week
- We attempt to send 8 newsletters a week
- We're exhausted
- We're not on the ground in our markets: Aspen, Hamptons, Martha's Vineyard, Miami Beach, Vail, Sun Valley, Telluride, Nantucket.
We've made a significant investment in building on top of Facebook and in about 3 weeks we'll launch across 21 hyperlocal pages (unbranded and growing now for about 7 mos)
Anyway, I'd love to host you all if you're in New York over at our offices in the coming weeks, but I wasn't sure if anyone might be interested in attending. It would be a kind of barcamp-ish brainstorm - to tackle the problem of bootstrapping and getting creative outside of the traditional web domain to make the most of content with the least resources.
A little about me? I'm a former nymag.com editor, huffingtonpost community manager, and meetup.com product manager - I've got a Ph.D. in History and New Media (bizarre?), but I worked my way through grad school as a code monkey for the local school system and the 911digitalarchive.org.
So, please let me know if any of you would be interested in an offline hosted event at our HQ right off the 6 @ Astor Place.
Best always,
Chrissie
chrissieb (twitter)
Jeffrey MacIntyre
Jun 2, 2009, 10:59:30 PM6/2/09
to content...@googlegroups.com
Sounds brilliant, Christine--count me in!
On a similar front, our next NY-area meetup is set for Thursday, 25 June, and we'll have further news there about developments in the community: http://www.facebook.com/s.php?k=100000004&id=106746755328&gr=5&act=future
Best,
Jeff
..............................................
Jeffrey MacIntyre, Principal
Predicate, LLC
http://predicate-llc.com
+ 1 . 917 . 546 . 6796
239 Dean Street
Brooklyn, NY 11217
On a similar front, our next NY-area meetup is set for Thursday, 25 June, and we'll have further news there about developments in the community: http://www.facebook.com/s.php?k=100000004&id=106746755328&gr=5&act=future
Best,
Jeff
..............................................
Jeffrey MacIntyre, Principal
Predicate, LLC
http://predicate-llc.com
+ 1 . 917 . 546 . 6796
239 Dean Street
Brooklyn, NY 11217
..............................................
Jeffrey MacIntyre, Principal
Predicate, LLC
http://predicate-llc.com
+ 1 . 917 . 546 . 6796
239 Dean Street
Brooklyn, NY 11217
Elena Melendy
Jun 3, 2009, 12:26:11 PM6/3/09
to content...@googlegroups.com
Content and Cocktails. Damn, I wish I'd thought of that. Perhaps you'd like to lend it to us, Christine?
Elena
Elena
Karen McGrane
Jun 3, 2009, 12:40:47 PM6/3/09
to content...@googlegroups.com
Content and cocktails are like, my two favorite things. Count me in!
Rachel Lovinger
Jun 3, 2009, 5:07:09 PM6/3/09
to content...@googlegroups.com
Yep - I'll be in and out of town over the next month, but if I'm around I'd be happy to join you guys. Sounds like an interesting challenge, Chrissie!
clareob
Jun 3, 2009, 5:36:01 PM6/3/09
to Content Strategy
Hi Chrissie / all
I just wanted to join in and say I would love to join you for
cocktails and chat but can't - being an ocean apart. Wonder if there
are people this side of the Atlantic and specifically in Lonon who
would like to organise a meetup? Would be very good to see you and I'm
happy to organise. Please let me know.
Clare
On Jun 3, 3:06 am, Christine Brodigan <christine.brodi...@gmail.com>
wrote:
> - We attempt to send 8 newsletters a week
> - We're exhausted
> - We're not on the ground in our markets: Aspen, Hamptons, Martha's
I just wanted to join in and say I would love to join you for
cocktails and chat but can't - being an ocean apart. Wonder if there
are people this side of the Atlantic and specifically in Lonon who
would like to organise a meetup? Would be very good to see you and I'm
happy to organise. Please let me know.
Clare
On Jun 3, 3:06 am, Christine Brodigan <christine.brodi...@gmail.com>
wrote:
> Hey there everyone,
> This is my first post to the group, I was re-engaged during the discussion
> about bootstrapping content strategy. This has been a really challenging
> year for me at Plum TV because we laid off 10 of 11 web editors/staff,
> leaving 8 regional (hyperlocally- focused markets) to be curated by myself
> and my sr. web editor.
>
> We migrated 10 separate Drupal sites to a single Python-driven site, so we
> now have a shared library of tags and data - and, finally we're focused back
> on content strategy. But, it's a daily struggle.
>
> Couple of things:
>
> - Traffic decreased 32% when we relaunched on March 4, 2009 (we
> This is my first post to the group, I was re-engaged during the discussion
> about bootstrapping content strategy. This has been a really challenging
> year for me at Plum TV because we laid off 10 of 11 web editors/staff,
> leaving 8 regional (hyperlocally- focused markets) to be curated by myself
> and my sr. web editor.
>
> We migrated 10 separate Drupal sites to a single Python-driven site, so we
> now have a shared library of tags and data - and, finally we're focused back
> on content strategy. But, it's a daily struggle.
>
> Couple of things:
>
> sacrificed the long tail - thousands of social photos from past events)
> - Our CMS is very strict and does not allow for a lot of content-savvy
> tricks (polls, embedding, bullet points, even images - it's a CMS devoted to
> the purist XML possible)
> - We post 50 new blog entries a week
> the purist XML possible)
> - We attempt to send 8 newsletters a week
> - We're exhausted
> - We're not on the ground in our markets: Aspen, Hamptons, Martha's
Destry Wion
Jun 4, 2009, 10:27:16 AM6/4/09
to Content Strategy
Not to hi-jack this thread, but indeed, Clare, we need more of these
other side of the ocean events. Problem is, and I hope I'm wrong, I
don't think enough Europeans have this idea of CS, certainly not the
concentrated numbers NYC enjoys, so it might take an EU-wide pool to
muster a worthy meet-up. But then you have the "other EU country"
distance problem too.
More CS conferences in Europe would be a good start, and if anyone
knows of any happening before April 2010, please let me know. :)
What would be interesting is to come up with some channel/process for
knowing where CS folks are outside of the US. Once it was known who
and where, it might be easier to plan more around it.
other side of the ocean events. Problem is, and I hope I'm wrong, I
don't think enough Europeans have this idea of CS, certainly not the
concentrated numbers NYC enjoys, so it might take an EU-wide pool to
muster a worthy meet-up. But then you have the "other EU country"
distance problem too.
More CS conferences in Europe would be a good start, and if anyone
knows of any happening before April 2010, please let me know. :)
What would be interesting is to come up with some channel/process for
knowing where CS folks are outside of the US. Once it was known who
and where, it might be easier to plan more around it.
Kenneth Yau
Jun 4, 2009, 10:44:51 AM6/4/09
to content...@googlegroups.com
Hi,
I've been looking with envy at the stuff happening across the Atlantic in the US. It's great that Content Strategy is establishing itself over there, particularly when I still get odd looks from web design companies when I tell them that perhaps they should think about the content of a website before just dashing off a (bad) design.
So anyway, add me as someone else interested in a UK/European event. (I'm based in Surrey.)
Cheers,
Ken
2009/6/4 Destry Wion <destr...@gmail.com>
clareob
Jun 4, 2009, 11:58:44 AM6/4/09
to Content Strategy
Yep, EU distances can be long but let's see what kind of interest we
can drum up in different countries first, Destry.
Great to hear from you Ken. By coincidence, I'm also in Surrey AND
still on the District Line. Where are you and is London an easy trip?
Would be good to make contact.
Clare
On Jun 4, 3:44 pm, Kenneth Yau <kenn...@yau.co.uk> wrote:
> Hi,
> I've been looking with envy at the stuff happening across the Atlantic in
> the US. It's great that Content Strategy is establishing itself over there,
> particularly when I still get odd looks from web design companies when I
> tell them that perhaps they should think about the content of a website
> before just dashing off a (bad) design.
>
> So anyway, add me as someone else interested in a UK/European event. (I'm
> based in Surrey.)
>
> Cheers,
>
> Ken
>
> 2009/6/4 Destry Wion <destry.w...@gmail.com>
can drum up in different countries first, Destry.
Great to hear from you Ken. By coincidence, I'm also in Surrey AND
still on the District Line. Where are you and is London an easy trip?
Would be good to make contact.
Clare
On Jun 4, 3:44 pm, Kenneth Yau <kenn...@yau.co.uk> wrote:
> Hi,
> I've been looking with envy at the stuff happening across the Atlantic in
> the US. It's great that Content Strategy is establishing itself over there,
> particularly when I still get odd looks from web design companies when I
> tell them that perhaps they should think about the content of a website
> before just dashing off a (bad) design.
>
> So anyway, add me as someone else interested in a UK/European event. (I'm
> based in Surrey.)
>
> Cheers,
>
> Ken
>
Karen McGrane
Jun 4, 2009, 12:43:18 PM6/4/09
to content...@googlegroups.com
Forgive the shameless self promotion, but I am giving a workshop on
Content Strategy in Europe next Thursday June 11, at the "From
Business to Buttons" conference in Malmo Sweden.
If you can make it, or know someone else who would benefit, I'd love
to see you there
-k
Content Strategy in Europe next Thursday June 11, at the "From
Business to Buttons" conference in Malmo Sweden.
If you can make it, or know someone else who would benefit, I'd love
to see you there
-k
Coleman Yee
Jun 5, 2009, 1:15:13 AM6/5/09
to content...@googlegroups.com
If you guys have US envy, then think of those of us in Asia who have US-UK-EU envy!
I'm in Singapore. Please give a shout-out if you're within, erm... a thousand miles or so?
coleman.
@metacole
Rahel Bailie
Jun 6, 2009, 2:19:10 AM6/6/09
to content...@googlegroups.com
Hmmm, Singapore is about 8,000 miles from BC or I’d take you up on your offer.
Rahel
Rahel Bailie
Jun 6, 2009, 2:21:06 AM6/6/09
to content...@googlegroups.com
That's fantastic. The speed of uptake on content strategy has been quite
remarkable, and your socialization of it is kind of like the spreading of
dandelion seed across a fertile field.
You go, grrrl! (Does that date me?)
-----Original Message-----
From: content...@googlegroups.com
[mailto:content...@googlegroups.com] On Behalf Of Karen McGrane
Sent: June-04-09 9:43 AM
To: content...@googlegroups.com
Subject: Re: Content & Cocktails? @ PlumTV - Soho/Astor Place
remarkable, and your socialization of it is kind of like the spreading of
dandelion seed across a fertile field.
You go, grrrl! (Does that date me?)
-----Original Message-----
From: content...@googlegroups.com
[mailto:content...@googlegroups.com] On Behalf Of Karen McGrane
Sent: June-04-09 9:43 AM
To: content...@googlegroups.com
Subject: Re: Content & Cocktails? @ PlumTV - Soho/Astor Place
Rahel Bailie
Jun 6, 2009, 2:45:57 AM6/6/09
to content...@googlegroups.com
Oh, I do understand your dilemma. I'm in Vancouver - a mere 2,435 miles away
from New York (European equivalent: London, England to Perm, Russia). So
having a meet-up in Vancouver isn't likely. I think the CS Consortium as
part of the IA Summit was a smart move. If you can get an existing
conference to run a content strategy "stream", that would be great. Not only
does it provide PD for us, but it also exposes potential clients to concepts
of content strategy.
Ironically, I've recently spoken with two people from Europe - someone in
Spain who works for a British company, and someone in The Netherlands who
works for a large Dutch consultancy - and they are, essentially, content
strategists but haven’t called themselves that. So there is potential there,
but it probably needs a fair bit of development.
Another bit of good news is that at the Gilbane conference (a US content
technologies consultancy), the three keynote sessions - Adobe, Microsoft,
Forrester, IC, Gilbane, and Welchman Pierpoint - all talked about the
importance of having [content] strategy before going off the developing a
design.
Rahel (whose personal content strategy of directing CS group emails to a
dedicated folder means that there are over 40 emails she just discovered)
-----Original Message-----
From: content...@googlegroups.com
[mailto:content...@googlegroups.com] On Behalf Of Destry Wion
Sent: June-04-09 7:27 AM
To: Content Strategy
Subject: Re: Content & Cocktails? @ PlumTV - Soho/Astor Place
from New York (European equivalent: London, England to Perm, Russia). So
having a meet-up in Vancouver isn't likely. I think the CS Consortium as
part of the IA Summit was a smart move. If you can get an existing
conference to run a content strategy "stream", that would be great. Not only
does it provide PD for us, but it also exposes potential clients to concepts
of content strategy.
Ironically, I've recently spoken with two people from Europe - someone in
Spain who works for a British company, and someone in The Netherlands who
works for a large Dutch consultancy - and they are, essentially, content
strategists but haven’t called themselves that. So there is potential there,
but it probably needs a fair bit of development.
Another bit of good news is that at the Gilbane conference (a US content
technologies consultancy), the three keynote sessions - Adobe, Microsoft,
Forrester, IC, Gilbane, and Welchman Pierpoint - all talked about the
importance of having [content] strategy before going off the developing a
design.
Rahel (whose personal content strategy of directing CS group emails to a
dedicated folder means that there are over 40 emails she just discovered)
-----Original Message-----
From: content...@googlegroups.com
[mailto:content...@googlegroups.com] On Behalf Of Destry Wion
Sent: June-04-09 7:27 AM
To: Content Strategy
Subject: Re: Content & Cocktails? @ PlumTV - Soho/Astor Place
Elena Melendy
Jun 6, 2009, 1:05:40 PM6/6/09
to content...@googlegroups.com
No, no, Rahel. You mustn't say that kind of thing!
Colleen just had a meetup in Atlanta and people came. Vancouver's a cosmopolitan city. It has industry! It has culture! It has people like you!
Build it. People will come.
Elena
Colleen just had a meetup in Atlanta and people came. Vancouver's a cosmopolitan city. It has industry! It has culture! It has people like you!
Build it. People will come.
Elena
Colleen Jones
Jun 6, 2009, 2:52:41 PM6/6/09
to content...@googlegroups.com, content...@googlegroups.com
Yeah, our meetup kicked ass! I say build it.
C
Sent from my iPhone
Sent from my iPhone
Rahel Bailie
Jun 6, 2009, 3:47:32 PM6/6/09
to content...@googlegroups.com
Oh, the prospect of organizing leaves me so cold ... but I may rise to the challenge one of these days.
From: content...@googlegroups.com
[mailto:content...@googlegroups.com] On Behalf Of Elena Melendy
Sent: June-06-09 10:06 AM
To: content...@googlegroups.com
Subject: Re: Content & Cocktails? @ PlumTV - Soho/Astor Place
No, no, Rahel. You mustn't say that kind of thing!
Rahel Bailie
Jun 6, 2009, 11:58:31 PM6/6/09
to content...@googlegroups.com
Three of us from Vancouver (the 2 content strategists and a usability guy) are heading to Seattle on Jun 23rd for the UIE roadshow. At the end of the day, I propose a meet-up in the hotel lounge for coffee/beer/wine and a good talk about content strategy. I can’t remember which of our illustrious CSes are in Seattle, but there must be a couple of people there.
Rahel
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