5 second elevator speech....
Alok Chowdhury
I just recently joined and haven't gone through a lot of the archives, so pardon me if I repeat a discussion that has been addressed already.
Below is a quote from a marketing director for Microsoft Advertising who went to the OMMA conference in NYC last week.
Now, this seems to be a great summary of what content strategists do for their clients. However, the above quote relates to B2B industries. I am interested in finding out what would be a great 5 second description I can communicated to a new client on what we do as content strategists for a B2C company.(I want to) learn more about how to expand the conversation and turn digital outreach into lead generation that’s meaningful not only for our customers but also beneficial for our team in terms of sales.
What do you say to your clients in describing what you do? I'm very curious to hear your responses....
cheers,
Alok
Keri Maijala
http://www.wordsaredelicious.com/2009/03/the-content-strategist-elevator-pitch/
And so did Julie Vollenweider at Brain Traffic:
http://braintraffic.typepad.com/braintraffic/2008/12/now-what-exactly-is-it-that-you-do-again.html
Hope this helps!
Keri
Hilary Marsh
--Hilary
Rahel Bailie
critical-path product content, and then figure out the best way to
manage the content lifecycle, given that it's highly situational.
Of course, that leads to "what is content", "what is a lifecycle", and
"what is critical-path product content" - and that's a good thing.
Rahel
Jayareo
using [our] existing audience infromation' aspect??
On Sep 23, 5:14 pm, Rahel Bailie <rahel.bai...@gmail.com> wrote:
> My pitch is that I analyze business requirements and content for
> critical-path product content, and then figure out the best way to
> manage the content lifecycle, given that it's highly situational.
>
> Of course, that leads to "what is content", "what is a lifecycle", and
> "what is critical-path product content" - and that's a good thing.
>
> Rahel
>
> > The elevator pitch I've used since 1999 is that content strategists define
> > the who, what, when, where, why and how of content for a Web site.
>
> > --Hilary
>
>
> >> Hey! I wrote a post about that!
>
> >> And so did Julie Vollenweider at Brain Traffic:
>
seamus walsh
5 second elevator pitch is almost possible.
Here is an example of mine:
A publisher of relevant information to websites based on 3-8 word strings.
7 seconds.
Managing Director-Sales & Marketing
VAZT Global, Inc.
www.vazt.com
802-879-6787
Optimizing People, Process and Technology®
Rahel Bailie
> 5 second elevator pitch is almost possible.
I think a lot of this depends on how long the elevator ride, and how
many other people are in the elevator. In other words, what is the
attention span of your audience, and what is the social setting?
My own aha moment: One time, I was at a networking event, and feeling
rather miserable. I decided to stop trying and just stand at a table
with a glass of wine and enjoy an appetizer or two before tromping off
home. A guy hovering near the table leaned over to put down his glass
of wine and asked, so what do you do, and in my overwhelming desire to
be brief (left alone), I thought to myself: how would he "get it" in a
short phrase? So I said "performance improvement for communication
products." It worked so well - he got the general concept, and then we
started talking about his website, and next thing you know, I had a
gig and he had a website that performed much better than it did before
I got my hands on it - that it became my site tagline for years.
Rahel
Anne Caborn
7pm here is what I have and at this location
http://www.somerstowncoffeehouse.com/
Kind regards
Anne
CDA digital communications consultancy
Mobile +44 (0) 7711 042 628
Phone +44 (0) 1273 553393
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Relly Annett-Baker
as I'm dying to meet some other CS peeps but as I'll be coming up from
Brighton, it's all a bit public transport dependent!
Relly Annett-Baker
Phone: 01273 502711
www.poppycopy.co.uk
2009/10/6 Anne Caborn <an...@webwordsworking.co.uk>:
DJ Francis
I've always found that people understand new concepts when they are
put into a context they already understand. That's why I've always
liked as my elevator pitch:
"As an IA is to design, so a content strategist is to copy."
I forget where I heard that. It's not my idea, but a damn good one, in
my opinion.
DJ Francis
By day: Senior Content Analyst, Critical Mass
By night: OnlineMarketerBlog.com
On Oct 6, 11:28 am, Relly Annett-Baker <relly.ann...@gmail.com> wrote:
> Ooh, I must have missed the details on this. I'll try and make it too
> as I'm dying to meet some other CS peeps but as I'll be coming up from
> Brighton, it's all a bit public transport dependent!
>
> Relly Annett-Baker
>
> Phone: 01273 502711www.poppycopy.co.uk
>