Workshop: Learn to deliver contextual, personalised content - London Nov 12
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Noz Urbina
Sep 15, 2015, 6:30:32 AM9/15/15
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Hello Euro-Content Strategists!
I've gotten permission from the group admins to let you know about this event offer. I’ve done this workshop about a dozen times in 6 countries and have gotten consistently strong feedback. Join us and find out why!
Overview:
Today’s users want hyper-relevant, situation-specific content on any device. But how many of us can deliver it?
This full-day workshop is about enabling you to do just that: Augment your content strategy for maximum relevance with a proven methodology to analyse, enrich and structure your content.
After a day of hands-on group exercises, you’ll take away new ideas and the skills necessary to build models and style guides to get your team feeding a scalable, omnichannel-ready delivery process. One that delivers content adapted to users’ wants, needs, and current situation.
I've gotten permission from the group admins to let you know about this event offer. I’ve done this workshop about a dozen times in 6 countries and have gotten consistently strong feedback. Join us and find out why!
Overview:
Today’s users want hyper-relevant, situation-specific content on any device. But how many of us can deliver it?
This full-day workshop is about enabling you to do just that: Augment your content strategy for maximum relevance with a proven methodology to analyse, enrich and structure your content.
After a day of hands-on group exercises, you’ll take away new ideas and the skills necessary to build models and style guides to get your team feeding a scalable, omnichannel-ready delivery process. One that delivers content adapted to users’ wants, needs, and current situation.
Register or learn more: http://urbinaconsulting.com/london
Um...but what's adaptive content?
To learn more about content modeling, content types, adaptive and omnichannel and related topics, see these free resources:
- [Podcast] CMI Content Marketing Next podcast on adaptive content and customer experience
- [Article] ICC The 5 Ws of Adaptive Content article that Google links to to define “Adaptive Content” itself
- [Webinar]: Bath Content Strategy Meetup presentation on omnichannel and adaptive content
- [Podcast] Insert Content Here podcast on adaptive content
Hope to see you there! Social shares are very much appreciated! : )
--
Noz Urbina
Content Strategist and Founder, UrbinaConsulting.com
Author, "Content Strategy: Connecting the dots between, business, brand, and benefits" http://thecontentstrategybook.com
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