Fw: Eczacıbası Girisim Marketing Communication Specialist

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Erden Tuzunkan

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May 2, 2012, 1:51:19 PM5/2/12
to me2005, help-me-2004, ME-2-, ME-1-, Mba Contemporary, Yeditepe PHD, Makine mezunlar
Bilginize...
 
ErdeN
 
 
 
P Please consider your environmental responsibility and before printing, ask yourself : "Do I really need a copy? 
P Lütfen cikti almadan önce cevresel sorumlulugumuzu düsünerek kendimize soralim:"Gercekten bir kopyaya ihtiyacim var mi ? ÿ 
 
 

----- Forwarded Message -----
From: IELDER <derne...@ielder.org.tr>
To: 'KARİYER İEL' <kariy...@yahoogroups.com>
Sent: Wednesday, May 2, 2012 10:45 AM
Subject: [kariyeriel] FW: Eczacıbası Girisim Marketing Communication Specialist

 
Merhaba,
 
Şirketimizde  (Eczacıbaşı Girişim)  pazarlama iletişimi alanında benimle çalışacak bir arkadaş arıyoruz. İş ilanı aşağıda. Kariyer grubunda paylaşabilirseniz sevinirim.
 
İlgilenen adaylar Eczacıbaşı Kariyer üstünden pozisyona başvurabilirler, ve cv'lerini benimle paylaşabilirler ( ece....@eczacibasi.com.tr)
 
Selamlar,
Ece Ercel '01
---------- Forwarded message ----------
From: Ece Ercel <ece....@eczacibasi.com.tr>
Date: 2012/4/17
Subject: FW: Eczacıbası Girisim Marcom Specialist
To: Ece Ercel <ecee...@gmail.com>

MARKETING COMMUNICATION (MARCOM) SPECIALIST
 
PROFILE
·         1-3 years of experience in marketing communication and digital marketing management on company side or advertising/ digital marketing agency, preferably in FMCG sector
·         Degree from a reputable university in Turkey or abroad, master degree in related disciplines is a plus
·         Good understanding of brand strategy and corporate communication  
·         Strong integrated marketing communications and management skills including agency management, research, analysis and strategy
·         Strong interest and personal use of web, digital media, social media and mobile technologies
·         Possess conceptual thinking skills in order to leverage technology and digital media to drive outstanding customer experiences
·         Eager to learn and use new tools, closely follow global and local digital marketing trends to act as digital marketing thought leader
·         Excellent communication skills with a high level of interpersonal energy and passion for success
·         Strong interpersonal and multi-tasking skills, demonstrating empathy and commitment to internal customers
·         Excellent command of written and spoken English
·         No military obligation (for male candidates)
 
JOB DESCRIPTION
·         Provide key strategic guidance for Eczacıbaşı Girişim Brands and Company Brand
·         Develop digital marketing and CRM strategy and roadmap for each brand aligning with marketing strategy to drive business objectives
·         Develop marketing communication activities (digital marketing, social media, online PR, experiential marketing and CRM/Customer Relation) for all brand groups in line with brand strategies
·         Develop new and creative ways to use digital channels to help promote business objectives, integrate with offline marketing efforts, and engage with consumers
·         Execute related digital marketing and CRM programs driving key business goals, ensuring brand integrity within digital channels
·         Manage brands’ digital assets (Web pages, social media, facebook, twitter  and other applications) in corporation with related agencies and parties
·         Develop social listening and learning framework to ensure customer insights are integrated into campaigns and customer engagement channels
·         Define integrated measurement metrics and monitor related kpi’s for all brand groups for digital programs effectiveness
·         Analyze market and competition digital marketing activities, monitor key market trends
·         Lead digital marketing innovation
·         Effectively manage digital marketing and CRM budget
·         Assist in corporate communication
 
 


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