Launch of StayPrivate.org

[Dafydd Vaughan]

Following on from our announcement yesterday, we’ve just launched our
new beta website – http://StayPrivate.org

There are a huge number of marketing opt-out services provided in the
UK. At present, each service has its own website and forms required to
register. These forms require much of the same information such as
your name, address, email address etc, which means you have to type
the same information in over and over again.

We wanted to make the process easier, so we developed StayPrivate.org.
In this version we’ve merged the forms for the Telephone, Mail and
Baby Mail Preference Services offered by the Direct Marketing
Association (http://www.dma.org.uk/). This means you only need to type
in the common information once.

As soon as you have submitted the form (and confirmed your email
address), the site will do the hard work of submitting your details to
the services you want to register with.

We’ve also built in the ability to create a user account and sign up
for a newsletter (both are optional). If you sign up for an account,
you will easily be able to make changes to your information and
resubmit it – just once! – to multiple opt-out services.

As the site is all about keeping your information private, we wanted
to provide several options for how we handle your data. If you don’t
want an account, we’ll completely destroy all your information once
we’ve finished submitting it to the opt-out services. If you do want
an account, you can decide whether you want us to keep hold of it (to
make it easier to submit changes in the future), or we will destroy
everything (except your name, email address and sign-up dates) when
we’ve finished submitting your details. At any point you can ask us to
delete your data & close your account by logging into your account
control panel.

As with our previous sites, this is just the first iteration. Future
versions will bring additional features and further opt-out services.

Please take a look at the site and let us know your thoughts. We
appreciate any and all feedback so we can improve the service. You can
either email us with your comments at te...@consumerfocuslabs.org,
leave a comment on our website (http://www.consumerfocuslabs.org), or
let us know via twitter (twitter.com/cflabs).

Regards,

Dafydd