Heroes Den Bosch

[Vinnie Frevert]

HeroesDen Bosch is a Dutch professional basketball club based in 's-Hertogenbosch.[1] The club plays in the BNXT League since 2021 and in the top basketball division in the Netherlands since 1972. Founded as EBBC in 1951, the club had several sponsored names the following decades.

Den Bosch has won a record seventeen Dutch championships, a record eight Dutch Cups and two Dutch Supercup titles. The team has also been a regular at European competitions, most recently the FIBA Europe Cup. Heroes plays their home games at the Maaspoort, which has a capacity of approximately 2,700 people.[2]

On 18 October 1952, Eerste Bossche Basketball Club (EBBC) was founded by Cees Vossen, Tom van der Leur, Hans van Oorschot and Frans van de Wiel. In 1962, Den Bosch played in the top division Eredivisie for the first time, but not very successful. Subsequently, the team was relegated again. In 1979, EBBC won its first title. In 1980, the team became Nashua Den Bosch after its new main sponsor. Its increased budget led to six consecutive Dutch titles between 1982 and 1987.

In December 1979, Nashua signed as the club's new main sponsor.[3] In the next 10 years, Nashua won 9 national championships and was close to the European top clubs. Star players such as Tom Barker, Dan Cramer, Mitchell Plaat, David Lawrence, Henk Pieterse, Paul Thompson and Mike Reddick played for Nashua in this decade.

After 13 years playing as the EiffelTowers, in 2013, the club changed its name to SPM Shoeters as a reference to its new main sponsor SPM Shoes and Boots, a shoe producer based in Waalwijk.[4] Along with the name change the club changed the team colors to black, after playing in red since 2000.

In October 2016, the team was bought by Triple Double BV, a sports marketing enterprise. Owner of the company Bob van Oosterhout took over the club which was no longer in danger of dissolution. On 6 November 2016, Den Bosch found a new main sponsor and subsequently was named New Heroes Basketball after signing a three-year deal with the local online training platform New Heroes.[6] In its first season as New Heroes, the club finished fourth in the DBL and was swept by Donar in the semi-finals.

On 21 August 2019, the club announced it was changing its name to Heroes Den Bosch and it is not planning to change the club name anymore.[10] In June, Heroes signed Jean-Marc Jaumin as its new head coach.[11]

After many successful seasons by Nashua Den Bosch in the 1980s, a true basketball hall was built with the Maaspoort. The arena was opened on 3 September 1982 with a game against the NBA All-Stars.[13]

Today marks the second installment of a new series of articles by HumanProgress.org titled, The Heroes of Progress. This bi-weekly column gives a short overview of unsung heroes, who have made an extraordinary contribution to the wellbeing of humanity. You can find the 1st part of this series here.

Within four years Bosch was producing ammonia in 8-meter-tall containers. The Haber-Bosch process was born. By 1913, Bosch had opened a factory that kick-started the fertilizer industry that we know today.

Dribble, pass, jump shot and... score! Time to cheer? There's hardly any. Because before you know it, the other team is dribbling away again. From the moment you take your seat in the Maaspoort, home of Heroes Den Bosch, you know: this is going to be spectacular. Sensational three-pointers, blocks, and dunks alternate with exhilarating breaks, where dance acts and half-court shots keep your attention on the floor. Heroes is undoubtedly one of Den Bosch's best-kept secrets.

As a partner of Heroes Den Bosch, Capital Sports has the task of revealing this secret to more and more people. Because sports at the highest level, with the entertainment that matches that level, deserve to be seen. By as many people as possible. This way, Heroes is able to increase the fan base, attract new sponsors, and put basketball definitively on the map in and outside the capital of Brabant.

Record number of national titles

For those who have not yet unravelled this secret, the question arises: who are these Heroes? Well, they're the record holder of the number of national titles won. Heroes Den Bosch won no less than 17 in its rich history. In addition, the club is the home of national and international talents in basketball. From Australia and the US to Latvia and Norway, Den Bosch welcomes basketball heroes from all over the world. And with an average height of over 2 metres, you literally cannot ignore them.

Enough reason to be a fan, right? Capital Sports thought so too. That is why we entered into a partnership with Heroes Den Bosch in 2023. As a partner, we will do everything to give this top club of Dutch basketball the attention it deserves. We will do this through social advertising, but also by thinking along with them about creative actions for things like increasing ticket sales.

Spectacular success

Fortunately, Heroes makes this task a lot easier and more fun. Because once you have sat courtside, you don't really want to get up. We also noticed this among the clients we introduced to the sport. Several relations who accompanied us to a match now support Heroes Den Bosch as a sponsor. For them, attending a basketball match is not only a spectacular night out, but also a business success.

When the days are short and the temperatures are low, there is only one sport on television that can defrost our hearts: ice skating. Who are we cheering for? Team Jumbo-Visma, home of the best Dutch athletes on ice.

That Eliud Kipchoge is a phenomenon is undeniable. The Kenyan marathon runner breaks record after record. But for Kipchoge, his legacy is not yet complete. His goal is to win all the Abbott World Marathon Majors.

As a sports marketing agency with its roots in Brabant, it is no surprise that Capital Sports has been associated with PSV for many years. From our expertise in marketing and sports, we know better than anyone how they get the most out of their sponsorships.

Take a leap back in time. At the beginning of the millennium, the world looked different. We knew video, but the interactive DVDs Capital Sports developed for the KNVB, Willem II, JVC and Sony, among others, were unique.

Last night Heroes' owner Bob van Oosterhout and director/owner of Get Hooked Tim van Tartwijk signed a multi-year partnership between the basketball club from Den Bosch and the marketing agency from the same city prior to the game Heroes Den Bosch - Feyenoord Rotterdam. The announcement follows the recent steps both parties took to profile their brands stronger within their city.

Heroes Basketball has been given a new look this year: the club, for the first time in recent history is no longer dependent on a main sponsor, and gave themselves, before the start of the season, a new name, logo and style and the appearance of all means of communication were taken care of. This new appearance for the Heroes, that communicatively enforces the ambitions of the club in the area of sport and entertainment, was taken care of by the marketing agency Get Hooked from Den Bosch. "For a while we had been looking for a new partner who understood what it takes to create a powerful brand," Rob van Oosterhout says on behalf of Heroes Basketball. "Get Hooked has translated our view of a fun sports night out to a brand that we can expand in the years to come and will provide us with more recognition from in and outside our city walls.

"The ambition to turn Heroes into a powerful sports brand comes forth from a personal love of basketball," Get Hooked owner Tim van Tartwijk admits. "Besides that, at Get Hooked, we all share a fascination for the difference a good and recognizable brand can make Roy Steenbakkers says. The challenge for Heroes, an entrepreneurial sports brand from our own city, fit perfectly within our own ambitions to make ourselves and our services more visible in 's-Hertogenbosch.

The partnership between Heroes and Get Hooked consists of more than just branding of the brand Heroes and the design of means of communication such as website, social media and the prints of the basketball club. Heroes and Get Hooked also organized a marketing workshop for 30 local entrepreneurs and sponsors. Besides that, Heroes offers visibility for Get Hooked in and surrounding De Maaspoort during games of the club. With this collaboration we offer each other now and in the years to come a beautiful stepping stone within and outside our city," Van Oosterhout and Van Tartwijk conclude.

About Heroes Basketball Den Bosch

Heroes Basketball from 's-Hertogenbosch has been active for over 45 years in the Dutch Eredivisie Basketball. The club combines sport and entertainment to offer the best and ultimate night out for inhabitants of Den Bosch. The club is engaged with the society and can call itself, with over 140 businessclub members, one of the fastest growing business platforms in the area.

About Get Hooked

Get Hooked is a creative marketing agency that provides customers from within as well as far beyond country limits with brand concepts and all means of marketing that come forth from that. All brands, websites, applications and other means of communication from Get Hooked can be found in a multitude of branches and fields nationally and internationally!

Heroes Den Bosch is een Nederlandse basketbalclub uit 's-Hertogenbosch die uitkomt in de BNXT-league. De club werd opgericht als EBBC, maar kende door sponsoring verschillende namen en heet sinds 2019 Heroes Den Bosch. De club is 17-voudig Nederlands kampioen en is daarmee de succesvolste club in de Nederlandse basketbalgeschiedenis. Ook won Den Bosch acht keer de NBB-Beker /Basketball Cup en twee keer de Supercup. De thuiswedstrijden van Heroes worden gespeeld in Maaspoort Den Bosch.

Op 18 oktober 1952 wordt de Eerste Bossche Basketball Club (EBBC) opgericht door Cees Vossen, Tom van der Leur, Hans van Oorschot en Frans van de Wiel. In 1965 promoveert EBBC voor de eerste keer naar de Eredivisie, maar erg succesvol was dit niet en de ploeg degradeert weer na twintig nederlagen.

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