Thevalidation or verification of information declared in claims is a key way of demonstrating that what is said is reliable and true. But only if those performing this confirmation are doing it correctly. A new ISO and IEC standard just published will ensure the validators and verifiers are competent, so everyone can have confidence in the claims.
The newly published International Standard is useful for organizations in any sector, providing assurance that claims are either plausible when it comes to the intended use (validation) or correctly stated (verification). It is designed to be applied in conjunction with existing sector-specific schemes.
Dr Stefanie Vehring, Convenor of the working group that developed the standard, said validation and verification according to ISO/IEC 17029 are assessments that apply to declared information such as claims or declarations.
Together, these standards make up the CASCO Toolbox. Developed with input from stakeholders all over the world, the toolbox includes the contribution of the International Accreditation Forum (IAF) and the International Laboratory Accreditation Cooperation (ILAC), two key ISO partners.
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Amsterdam-based chocolate brand Tony's Chocolonely advertises that it offers 100% slave-free chocolate. DHL commits to zero emissions by 2050, and Anheuser-Busch InBev claims to be the world's most water-efficient brewer. That's all very welcome - but, on what basis can investors, customers and business partners verify the veracity? That differs from case to case. The new ISO/IEC 17029 standard describes how such claims can be verified and/or validated according to a standardized procedure.
Putting an end to the post-factual age: In order to secure the trust of customers, investors and consumers in the long term, business needs reliable methods to distinguish plausible statements from insubstantial marketing promises. In the area of greenhouse gas emissions, such a method already existed: back in 2006, the ISO 14064-3 standard was published, specifying the requirements for verification and validation of emissions. The success of this standard has shown that the need for reliable and standardized methods is not limited to greenhouse gas emissions - what is needed is a uniform basis for the verification and validation of statements and reports of all kinds. These include statements on the environmental performance of products and organizations, sustainability reports, comparative statements, ethical statements and many more.
This is precisely the contribution that the new ISO/IEC 17029 standard is now intended to make: it specifies requirements for verification bodies and describes how verifications and validations should proceed.
Verification or validation by an independent third party such as DQS provides assurance to investors, business partners and consumers that the information, figures and statements disclosed are accurate and robust. Frequently, these are:
Validation and verification are neither an investigation (inspection), nor a certificate of conformity with a validity period (certification). Thus, the difference can be seen in the nature of the assessment and its purpose. Most importantly, the benefits are different: while certifications and inspections focus primarily on conformance to standards and specifications, verifications and validations take the individual statements and data of organizations as their starting point. This enables companies to bring their own strengths and performance to the fore instead of focusing exclusively on conformity.
This webinar is for those that are interested in knowing more about ISO 14065 and ISO/IEC 17029, and how and when these two requirement documents are used for validation and verification. Participants will be provided a brief review of ISO 14065 structure and content and how ISO 14065 integrates with ISO/IEC 17029, learn some of the key differences and similarities between the two documents and learn how both are used, either independently or together, for verification and validation of claims.
Emma Dutton, an instructional designer and instructor for ANAB, has designed and delivered training courses on a number of conformity assessment topics to the forensic community since 2013. Prior to joining ANAB, she spent more than 11 years as a quality assurance manager in a forensic laboratory. Her portfolio includes 12 years conducting research and development in the pharmaceuticals and biotechnology industries and teaching biology as an adjunct professor.
In this context, however, it is possible for a company to operate with effective and creative marketing in terms of sustainable development, maintaining an ethical, legal and scientific profile in line with consumer expectations. Also thanks to the accredited verifications and validations of the ethical and sustainable claims based on the standard ISO/IEC 17029.
The problem to be addressed, therefore, is not only that of greenwashing and ethicalwashing but also the diffusion of models and verification methods that have more to do with opinion polls and market surveys than with scientific and accredited certification. Many attestations of sustainable businesses are often based on questionnaires deriving from self-declarations, and not validated by independent third party attestations.
To give substance and concreteness to all the ethical claims of responsibility for sustainable development, standards and procedures have therefore been created that can be adopted by companies and verified by accredited Bodies: the ISO/TS 17033, which defines the requirements for supporting the definition, verification or development of verifiable, credible and accurate and non-misleading ethical claims, and the Italian Publicly Available Specification UNI/PdR 102, to which Accredia contributed, which provides to organizations a structured and shared path in the preparation and declaration of ethical claims that are intended to focus on sustainability issues.
ISO/TS 17033 does not apply if there are already specific rules governing claims, such as in the environmental field (e.g. emissions into the atmosphere during the product life cycle) or for specific product certifications (e.g. organic product, safe product guaranteed by the CE marking, the GI marks), or labelling required by law (e.g. without added sugar).
It is an instrument through which 400 parameters are analysed for each sector with regard to the 17 objectives of the UN 2030 Agenda, in turn set out in terms of the three environmental, economic and social dimensions required by PAS 102:2001. To simplify understanding, the scheme is represented by a graphic model in three trees of ethical and sustainable communication, whose leaves are identified with the parameters that companies must respect and provide evidence of.
To guarantee consumers a process of verification and validation in five criteria: the admissibility, truthfulness, conformity, ethics and sustainability of each claim (including the collective sustainability label) diffused on all types of media and in all communication contexts.
The new standard contains general principles and requirements for the impartial, competent and consistent provision of validation and verification activities by validation and verification bodies. The standard is applicable to organisations in any sector and can be used in conjunction with sector specific programmes and schemes that contain requirements for their processes and procedures. The standard will serve as a framework standard for all types of verification in a wider range of conformity assessments, to which new sector-specific standards can refer.
Current examples for validation/verification as accredited under ISO 14065 as conformity assessment activities include greenhouse gas (GHG) emissions (e.g. according to ISO 14064-3), the Forestry Commission Woodland Carbon Code, the ICAO CORSIA scheme and the EU Shipping MRV scheme. Existing accreditation programmes under ISO 14065:2013 will continue until transition arrangements are finalised.
ISO 14065 is currently being revised (due for publication in 2020/21) and the scope will be expanded to cover schemes for environmental labelling, declarations and footprints (e.g. according to ISO 14020 series, such as the environmental product declaration or EPD), sustainability or environmental reporting (e.g. according to ISO 14016).
Potential new applications under ISO/IEC 17029 include claims relating to construction technology, energy management, financial management, industrial automation systems, software and systems engineering, artificial intelligence, information technology, healthcare products and medical devices, machine safety, safety and design engineering, and social responsibility. Further information can be found on the ISO website.
The standard was developed with input from stakeholders all over the world, including from IAF member Accreditation Bodies. Accreditation Bodies are developing programmes to provide accreditation for schemes under the new standard and will seek expressions of interest in due course. They have also started providing training packages to share an understanding of the standard and to support applicants through the accreditation process. The October IAF General Assembly approved to extend the IAF MLA scope to include this newly published standard.
Dr. Aparna Dhawan started the webinar providing a brief outline about the three days sessions and introduced about the activities of TIC Council. An update about the CASCO tool box was provided and. She also informed the participants about the requirements of the standard and its importance.
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