Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Fahd Kareem al-Najjar
--
argument with "that girl they
thought I liked" over email, I decided that as we kept getting into
fights I rather not pay attention to her (as she had the knowledge of
how to get attention of others to make them do unlawful things), I lived
with one family in 1997-98 and they liked me, so I decided why not just
keep up with them for now. So later Mahmoud Kurcu who had decided that I
will have to get marry from his tribe decided to take all my friends
away from me if I don?t kill anyone or commit suicide, he played another
card. Another man went and harrased this girls parents that if he does
not sleep around with their daughter he will make their family secrets
public, so this girls was taken out of the picture too. Then a gun was
given into my hand in case if I wanted to get even with that man or
shoot myself but I did not know what was going on so thing did not go
ahead.
These people have been commiting system rape of Muslim men and women for
years. Before this event occurred, some African Jews come to our prayer
room in uni and stood right behind me when I was pray