The old days of pushing to build a huge, bloated membership site with endless videos, endless worksheets and handouts, useless bells and whistles, and private groups are officially over.
The tide has officially turned.
They are overwhelmed and are looking for someone to organize, curate and just make everything clear to them.
Fluff ‘n’ Bulk are sooo 2005.
Light ‘n’ Lean is 2023 AND the future!
26,000 members. $15/month. Evergreen PDF?A long-time friend and customer recently sold his healthcare company and it was the perfect business model.
He had spent years building a complex membership, complete with forums, videos and constant updates – but members weren’t signing up – and they were, they were quitting.
Not to mention, they worked hard to create new content every week and grow their community.
So he tested something different. He switched to LESS.