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The Masterclass shows exactly how to use insights from four decades of research in consumer psychology and behavioral economics to increase conversions. You get one Step-by-step framework Learn how to apply the 24 most powerful psychological principles to your ads, landing pages, emails, sales funnels, and everything in between.
01- What is BE and why is it important for marketers?Marketing and communication are becoming more and more of a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory explains why marketers need to learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying out.
Full of surprising examples, amazing case studies and insightful insights, all wrapped up in Rory’s signature sense of humor.
02- A – Analyze the decision context