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When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Google Play, also known as the Google Play Store or Play Store and formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android software development kit and published through Google. Google Play has also served as a digital media store, offering games, music, books, movies, and television programs.[4] Content that has been purchased on Google Play Movies & TV and Google Play Books can be accessed on a web browser and through the Android and iOS apps.
Applications are available through Google Play either for free or at a cost. They can be downloaded directly on an Android device through the proprietary Google Play Store mobile app or by deploying the application to a device from the Google Play website. Applications utilizing the hardware capabilities of a device can be targeted at users of devices with specific hardware components, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video calling). The Google Play Store had over 82 billion app downloads in 2016 and over 3.5 million apps published in 2017,[5] while after a purge of apps, it is back to over 3 million.[6] It has been the subject of multiple issues concerning security, in which malicious software has been approved and uploaded to the store and downloaded by users, with varying degrees of severity.
Google Play was launched on March 6, 2012, bringing together Android Market, Google Music, Google Movies, and the Google eBookstore under one brand, marking a shift in Google's digital distribution strategy. Following their rebranding, Google has expanded the geographical support for each of the services. Since 2018, Google has gradually sunsetted the Play brand: Google Play Newsstand was discontinued in favor of Google News, Google Play Music was discontinued in favor of YouTube Music and Play Movies & TV was rebranded as Google TV.
By 2017, Google Play featured more than 3.5 million Android applications.[5][7] After Google purged a lot of apps from the Google Play Store, the number of apps has risen back to over 3 million Android applications. As of 2017, developers in more than 150 locations could distribute apps on Google Play, though not every location supports merchant registration. Developers receive 85% of the application price, while the remaining 15% goes to the distribution partner and operating fees. Developers can set up sales, with the original price struck out and a banner underneath informing users when the sale ends.[8][9] Google Play allows developers to release early versions of apps to a select group of users, as alpha or beta tests.[9] Users can pre-order select apps (as well as movies, music, books, and games) to have the items delivered as soon as they are available.[10] Some network carriers offer billing for Google Play purchases, allowing users to opt for charges in the monthly phone bill rather than on credit cards.[11] Users can request refunds within 48 hours after a purchase.[12]
At the Google I/O 2013 Developer Conference, Google announced the introduction of Google Play Games.[13] Google Play Games is an online gaming service for Android that features real-time multiplayer gaming capabilities, cloud saves, social and public leaderboards, and achievements. Its standalone mobile app was launched on July 24, 2013.[14]
Google Play Books is an ebook digital distribution service. Google Play offers over five million ebooks available for purchase,[15] and users can also upload up to 1,000 of their own ebooks in the form of PDF or EPUB file formats.[16]As of January 2017[update], Google Play Books is available in 75 countries.[17]
As of January 2017[update], movies are available in over 110 countries, while TV shows are available only in Australia, Austria, Canada, France, Germany, Japan, Switzerland, the United States and the United Kingdom.[17]
On September 23, 2019, Google launched its Google Play Pass games and apps subscription service in the US.[20][21] As of September 2019, subscribers could access the games and apps without ads and in-app purchases. The program is invitation-only for app developers, who then can integrate the service into their existing apps.[22]
On December 4, 2019, Qualcomm announced their Snapdragon 865 supports GPU drivers updated via the Google Play Store. This feature was initially introduced with Android Oreo but vendors had not added support yet.[25]
In 2020, Google launched a new children-focused 'Teacher Approved' section for the Google Play Store. Apps marked as 'Teacher Approved' meet higher standards approved for educational purposes.[26][27]
Android Market was announced by Google on August 28, 2008,[29][30] and was made available to users on October 22.[31][32] In December 2010, content filtering was added to Android Market, each app's details page started showing a promotional graphic at the top, and the maximum size of an app was raised from 25 megabytes to 50 megabytes.[33][34][35] The Google eBookstore was launched on December 6, 2010, debuting with three million ebooks, making it "the largest ebooks collection in the world".[36] In November 2011, Google announced Google Music, a section of the Google Play Store offering music purchases.[37][38] In March 2012, Google increased the maximum allowed size of an app by allowing developers to attach two expansion files to an app's basic download; each expansion file with a maximum size of 2 gigabytes, giving app developers a total of 4 gigabytes.[39][40] Also in March 2012, Android Market was re-branded as Google Play.[41][42][43]
In May 2021, Google Play announced plans to implement a new section with privacy information for all applications in its storefront. The project is similar to App Store's privacy labels and is expected to be released in full in the first half of 2022. The feature will show users what kind of information each app collects, whether the data it stores is encrypted and whether users can opt out of being tracked by the application.[46]
In December 2023, Google agreed to pay $700 million, mostly to its customers, to resolve complaints of anti-competitive behavior from U.S. states.[47] Google also agreed to give users the option to pay through another party other than Google at download time, and make it easier to download apps from web sites directly.[47] Google Play has until March 6, 2024, to comply with the new Digital Markets Act in the European Union.
In June 2018, Google announced plans to shut down Play Music by 2020 and offered users to migrate to YouTube Music, migration to Google Podcasts was announced in May 2020.[50][51] In October 2020, the music store for Google Play Music was shutdown.[52] Google Play Music was shut down in December 2020 and was replaced by YouTube Music and Google Podcasts.[4]
Google Play Newsstand was a news aggregator and digital newsstand service offering subscriptions to digital magazines and topical news feeds.[53] Google released Newsstand in November 2013, combining the features of Google Play Magazines and Google Currents into a single product.[54]
On May 15, 2018, the mobile app merged with Google News & Weather to form Google News. The Newsstand section continued to appear on the Google Play website until November 5, 2018, but now is only available through the Google News app.[55]
Until March 2015, Google Play had a "Devices" section for users to purchase Google Nexus devices, Chromebooks, Chromecasts, other Google-branded hardware, and accessories. A separate online hardware retailer called the Google Store was introduced on March 11, 2015, replacing the Devices section of Google Play.[56][57]
Apart from searching for content by name, apps can also be searched through keywords provided by the developer.[58] When searching for apps, users can press on suggested search filters, helping them to find apps matching the determined filters.[59] For app discoverability, Google Play Store consists of lists featuring top apps in each category, including "Top Free", a list of the most popular free apps of all time; "Top Paid", a list of the most popular paid apps of all time; "Top Grossing", a list of apps generating the highest amounts of revenue; "Trending Apps", a list of apps with recent installation growth; "Top New Free", a list of the most popular new free apps; "Top New Paid", a list of the most popular new paid apps; "Featured", a list of new apps selected by the Google Play team; "Staff Picks", a frequently updated list of apps selected by the Google Play team; "Editors' Choice", a list of apps considered the best of all time; and "Top Developer", a list of apps made by developers considered the best.[60] In March 2017, Google added a "Free App of the Week" section, offering one normally paid app for free.[61][62] In July 2017, Google expanded its "Editors' Choice" section to feature curated lists of apps deemed to provide good Android experiences within overall themes, such as fitness, video calling, and puzzle games.[63][64]
Google Play enables users to know the popularity of apps by displaying the number of times the app has been downloaded. The download count is a color-coded badge, with special color designations for surpassing certain app download milestones, including grey for 100, 500, 1,000, and 5,000 downloads, blue for 10,000 and 50,000 downloads, green for 100,000 and 500,000 downloads, and red/orange for 1 million, 5 million, 10 million, and 1 billion downloads.[65][66]
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