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Giuseppina Worster
The biggest bone of contention between Amazon Prime and Netflix has been the size of the content library. Amazon Prime has a smaller library of available titles, but tends to offers more of the latest movies and TV shows for instant watching. Netflix, on the other hand only offers TV shows and movies that are over a year old (with the exception of Netflix's own productions), but has a much larger library of shows and movies than Amazon.
Amazon has invested in building the Prime Video library as the biggest any streaming service has to offer. With over 17,000 movies on Amazon compared with less than 4,000 movies on Netflix, it is not likely that Netflix will ever be able to catch up with the sheer size of the Amazon movie library.
On Jan 28, 2019, Streaming Observer reported that despite a shrinking movie library, Netflix continues to have more movies that are "Certified Fresh" by review site Rotten Tomatoes compared with Amazon Prime and HBO Now.
The only major device that does not support Amazon Video but does support Netflix is Chromecast. Netflix supports Chromecast from all its iOS and Android apps but Amazon Video does not. Netflix also has a native app for Apple TV but Amazon does not. Amazon Video apps on iOS do support streaming to Apple TV. So if you have an Apple TV you can stream Netflix without any other devices. But to use Amazon Video on Apple TV you will need an iPhone, iPad or iPod.
Netflix apps are available on many platforms, including Apple TV, iPad, Blu-ray players, TiVo, iOS and Android smartphones, Wii, Nintendo 3DS, PlayStation 3 and Xbox 360. Additionally, Netflix runs on platforms such as Roku, Windows phone and Google's Chromecast.
Amazon allows download of videos for offline viewing. Until December 2016, Netflix did not allow this. In December 2016, Netflix began allowing downloads of a limited number of videos for offline viewing. In the beginning, only Netflix original series were allowed to be downloaded. Netflix has said it is working on making a majority of the content available on its platform available for download.
Closed caption compatibility is available for a number of Amazon Instant Video devices, including the Amazon.com website for PCs and Macs, the Kindle Fire and Kindle Fire HD, the iPad, the iPhone, the PlayStation PS3 and PS4, the Xbox 360 and Xbox One, Roku, Wii, Google TV, and for Samsung and LG 2012 or later models.
Netflix is available in many countries, including the US, Canada, Mexico, South America, the UK, Ireland, and Nordic countries (excluding Iceland). The available content varies depending on the region.
Even though both services have similar-sized potential audience, Netflix accounts for a much larger share of time spent. In a report released in June 2016, networking company Sandvine estimated that Netflix accounts for 35.15% of prime-time Internet usage in North America, and Amazon Video accounts for 4.26%. The popularity of Amazon Video has been growing and it now eclipses both iTunes (2.91%) and Hulu (2.68%). YouTube comes in at 17.53% in the analysis.
The $99 yearly fee is charged after the 30-day trial period. Not every movie and TV series that is available to stream is included in the "free" annual membership. In addition to the content that is "Prime-eligible", Amazon also rents and sells other digital content (movies, music, books, TV series).
Amazon Prime appears to offer more cost savings, if it is acceptable to pay up front for one year. Prime membership further offers the free shipping, free Kindle content and more possible deals given all Amazon online shopping options. Netflix as well as Prime present attractive catalogs. However, the Netflix catalog can change quite frequently, and without notice, for movies and television series might be available one day and get pulled the next.
Netflix's monthly fee offers flexibility to join, stop the service, and re-join if it is desired. Netflix at this time has a larger archive compared with Prime. Prime is expanding its content selection constantly, and over time may lessen this difference.
Netflix had typically shot down the idea of introducing an ad-supported plan. But the company said on Tuesday that it would explore the creation of an ad-supported tier "over the next year or two."
Here's Reelgood's price breakdown of the major streamers:
However, Prime Video has lost thousands of movies over the last two years, according to Reelgood. In its 2020 analysis, the service offered nearly 13,000 movies, eclipsing the second largest movie library, Netflix, which had more than 3,700 at the time.
Prime Video is one of the least expensive services (on its own and not accounting for the cost of full Amazon Prime). With more movies than any other service, it also gets users the most bang for their buck, with more than 700 movies per dollar that subscribers pay each month.
Amazon Prime Video: Netflix still trails Prime Video in total movies, though Prime's library has decreased significantly in recent years. And it's not just in movies; the service has lost hundreds of TV shows over the last two years. In 2020, it had the biggest TV library. Now, it has fewer shows than several other services.
Disney+: Disney+ has smaller movie and TV libraries than even Peacock and Paramount+. But at $7.99 per month, it's among the cheapest offerings. It has relied on the popularity of its franchises to this point, but may have to built up its content catalog to stay competitive.
HBO Max: Max is the No. 2 most expensive service behind Netflix, but it has a sizable movie library that includes the most "high-quality" movies of any of the services included in the report. It has a less impressive TV library in size, but movie fans would find a lot to like with Max.
Hulu: The Disney-operated service is in a precarious position. It's lacking in movies compared to other services but has a large TV library. However, it remains to be seen what Disney's plans for the service are. Comcast still owns a stake in the platform, which it's set to sell back to Disney within the next two years. Ahead of that, Comcast plans to remove its new NBC programming from Hulu, which would decrease its TV library even more.
Netflix: It's now the most expensive service, but it has the biggest TV library. The streamer releases the most original content by far, which will continue to expand its TV catalog ahead of its rivals in the years to come.
Peacock and Paramount+: The services, from NBCUniversal and Paramount (formerly ViacomCBS) respectively, are similar in that they both have decent-sized catalogs, but are lacking in "high-quality" movies and shows relative to the size of the libraries.
Netflix is also making basic plans unavailable to new customers in several countries, including the UK and US. Basic plans in those countries have now been replaced with standard subscriptions with ads. Ad-supported plans are much more affordable, costing 4.99 per month in the UK and $6.99 per month in the US.
Please note: the prices included in our study are the base price as advertised by Netflix. They do not include the various taxes and other charges users may face. We are aware that several countries, including Argentina, have these charges but our study focuses on the price charged by Netflix.
Second, we evaluated the cost per month in each country and how these shape up against others (based on current exchange rates at the time of writing). We have also analyzed the 13 countries with ad-based subscriptions (Australia, Brazil, Canada, France, Germany, Guernsey, Italy, Japan, Mexico, Spain, South Korea, UK, and US) separately to see how these plans compare.
At the other end of the scale are a number of African and European countries and Fiji where none of their plans are cost-effective, despite recent library growth across the majority of these countries. This is due to extortionate monthly costs (Liechtenstein and Switzerland) or library sizes that are more than three times below average (Zambia, Seychelles, Uganda).
The homeland of Netflix itself, the US, also features as one of the least cost-effective countries across all of its plans. This is, again, due to its average library size and above-average monthly costs. It ranks as the eleventh, twenty-first, and seventeenth least cost-effective country for its basic, standard, and premium plans respectively.
One of the biggest advantages of streaming platforms over standard TV channels is their lack of adverts. So are the cheaper plans with ads on Netflix worth it? And do they offer the best value for money when we compare them to basic plans without ads from around the world?
It probably goes without saying that all 13 countries save a reasonable amount of money per title when opting for the standard plan with ads. But as the above table demonstrates, some get a better deal than others.
One of the most expensive countries, Guernsey, saves the most per title when choosing the standard with ads plan (saving nearly $0.0018 per title), while Brazil (which boasts the most cost-effective standard with ads plan) saves a fourth of what Guernsey users do.
Here we can compare all of the countries Netflix is available in (245 in total) to see which countries pay the most and least for their subscriptions on a cost-per-month basis. We can also see just how the recent price hikes and cuts have affected these costs.
The basic subscription tier lets you stream content in 720p HD on one device at a time. Both standard plans (with ads and ad-free) support 1080p full HD streaming and up to two devices at once. Only a premium subscription allows you to watch Netflix in 4K UHD on four supported devices at a time.
Netflix discontinued the Basic plan in some countries (including the US and the UK) as part of its efforts to adapt to the latest market trends and enhance its service model. The strategy is aimed at simplifying the subscription offerings and encouraging users to opt for other plans like Standard with ads or Premium, which provide more features or content. Obviously, these plans bring more financial gain to the company too.
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