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"Intel inside" ingredient branding strategy

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Peter Erdmeier

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Aug 23, 1996, 3:00:00 AM8/23/96
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Hi Intel experts,

I am a student writing a paper about Intel’s "ingredient branding" campaign
titled "Intel inside". I want to show how this marketing strategy works and
why it succeeds. I have collected a lot of information via the internet and
several other sources, but some questions still remain open:

Question 1: If a OEM or VAR becomes licensee of the "Intel inside"-program:
Will this company get a rebate when buying microprocessor or will it get money
for its advertisings? Or both? If there is a rebate: How many percent will the
licensee get?

Question 2: What percentage of its chips is Intel selling to OEMs?

Question 3: Does anyone know about Intel’s marketshare in the year 1995?


Please mail answers to: Erdm...@t-online.de


Thanks you very much for your help,

Peter


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