Gunther Kuntliebe
unread,May 25, 2002, 1:58:01 AM5/25/02You do not have permission to delete messages in this group
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I don't pay much attention to the stock market. I only invest in
companies I am familiar with and I do not watch the tickers like some
people. I usually buy and then forget about them. So imagine my
surprise when I was channel surfing and happened upon a money show and
discovered that Electronic Arts stock is up to $63.00. My God, I
bought it when it was only $20-something! They were up 49 percent last
year alone -- in a recession! This is remarkable! The market experts
are recommending everyone buy Electronic Arts stock -- even at $63.00.
In all fairness (and so that I am not suspected of being an EA shill),
I must state that I, for the most part, abhor Electronic Arts games.
Most of them are rather poorly designed, in my humble opinion as a
game player. They also, from my experience, have inadequate and often
incompetent customer service. But they are obviously doing some things
right. So I shouldn't be knocking them. Perhaps I was wrong about them
all along. Fortunately, many seem to disagree with my opinion and
continue to buy the games of Electronic Arts. I get the feeling it is
not really the game (the software, the program, the code, or whatever)
itself that sells a game. Great packaging must sell more games than
anything. Because I have noticed that Electronic Arts has more
attractive boxes than just about any other software developer. And if
a customer is in a store comparing two games in an attempt to decide
which game said customer should buy, surely the art on the box weighs
heavily in that decision. Also, Electronic Arts seems to advertise on
television far more than any other software company. That also must
aid the average customer in the decision making process. The customer
has seen the EA logo on his television, whereas, chances are, he is
not familiar with the other company. So said customer purchases the
Electronic Arts game. Electronic Arts seems to have a good strategy.
They are not over-spending on product development and customer service
so they may spend an adequate amount of capital on attracting new
customers with advertising and attractive packaging. I'm probably
overly critical about their games. In fact, I would advise any gamer
to buy two or three Electronic Arts games before the month is over and
for all of you speculators out there, definitely purchase some
Electronic Arts stock. This is a company that is on the rise!