What if you choose HP products to enhance your productivity? - taking a look back at HP Marketing.....

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What if you choose HP products to enhance your productivity?

What if you choose HP products to enhance your productivity?

For example: PASCAL/1000, a modern computer language that makes
programs simple to write, easy to debug, and inexpensive to maintain.

Pascal/1000 is Hewlett-Packards new, high-level, structured
programming language for HP 1000 computers. By structured, we mean
that a Pascal program is written in modules in much the same way that
a building is put together with standard building blocks.

Who uses Pascal? Those concerned about a programs total cost: the time
spent designing, coding, debugging, and maintaining it. In all these
areas, Pascal/1000 offers real benefits.

In the design phase, Pascals inherently independent modular structure
promotes efficient, logi- cal program design, and maximizes team
programming efforts.

In coding a Pascal program, data typing and statement control
constructs are tools that help the programmer express the program
logic clearly, thus avoiding logic errors and decreasing the testing
time.

During debugging, Pascal aids the programmer with extensive error
checking.

Pascals control and data structuring facilities provide a level of
readability invaluable for program maintenanceoften an area of major
software costs.

The result? Increased programmer productivity.

Pascal/1000s compiler is a full implementation of standard Pascal plus
extensions of the language such as separate compilation, double-word
integer and double-precision real data types, predefined procedures
for random I/O, and the ability to link Pascal programs to external
Pascal, FORTRAN, or assembly subroutines. (And to interface with HP
graphics, data base management, and communications software.) The
Pascal/1000 software package price is $4000*.

For example: HPs new digital wand. It reads bar codes and transforms
them into data a microprocessor can understand.

Anyone using a keyboard or pushbuttons for data entry could benefit
from using bar codes. Bar code scanning is two to four times faster
than key entry, and because it eliminates keying errors and contains
built-in checksums to prevent misreadings, it is more accurate as
well.

HPs new HEDS-3000 digital bar code wand compounds the advantages of
bar code data entry with its speed, reliability, low cost, and ease of
use. Contained in its 5.2-inch (13.3-cm) length is all the circuitry
needed to scan bar code and convert it to microprocessor-compatible
digital output. The heart of the wand is a precision optical sensor.
Signal-conditioning circuitryan analog amplifier, a digitizing
circuit, and an output transistorprovide TTL- and CMOS-compatible
logic-level output.

As part of a portable data entry system, the wand can be used to read
shelf tags for inventory control and order entry. Another interesting
and very practical use for the wand is an input device for computers
and programmable calculators. It can read programs and data printed in
bar code form, and load them into the computer in a matter of seconds.
(HP is making its own use of this faculty: the wand will soon be
available as an input device for the HP-41C fully programmable
hand-held calculator.) Not magic but close to it, the HEDS-3000 wand
has a unit price of $99.50* in quantities up to 99.

For more information, mail the coupon to Hewlett-Packard, 1504 Page
Mill Road, Palo Alto, CA 94304. Or call the HP regional office nearest
you: East (201) 265- 5000, West (213) 970-7500, Midwest (312)
255-9800, South (404) 955-1500, Canada (416) 678-9430.

These are only two of many thousand product reasons for choosing HP.

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