COMMODORE SHAREHOLDER MOVEMENT - PLAN
Marc J Rifkin
Post Office Box 8296 Telephone (215) 487-0440
Philadelphia, PA 19101 Fax (215) 825-3966
Mission and Obectives for Commodore
Proposed by the Commdore Shareholder Movement
9/30/93
This plan outlines the goals towards which the new directors
will work once elected to the Board of Commodore International
Limited. For clarity, this version follows the abbreviated
one-page format.
Mission: To restore Commodore to its accustomed position of
leadership in the industry by providing audio-visual
technologies consistent with the long term interests of the
shareholders, dedicated user-base and company.
Objectives:
I. Provide the best possible products and services.
II. Recover and maintain a positive worldwide identity and
reputation for innovative product and value.
III. Make plans and partnerships for a successful future.
Strategies:
I. Provide the best possible products and services.
A. Focus on product leadership, quality and the ability to
produce at the lowest cost.
B. Target new and existing markets which are related to
strengths in the product; that is: consumer
electronics, workstations, education and commercial
displays.
C. Facilitate product applications and solutions including
out-of-the-box utility.
II. Recover and maintain a positive worldwide identity and
reputation for innovative product and value.
A. Consistently attract and develop loyal new customers,
dealers and developers to Commodore technology
platforms.
B. Challenge and redefine the traditional notions of
technology's privileges and uses.
C. Take advantage of all opportunities to gain product
exposure and improve product image.
D. Aid Commodore customers, dealers and developers in
identifying and exploring their own opportunities.
III. Make plans and partnerships for a successful future.
A. Incorporate long term vision into the planning and
execution of all strategies.
B. Protect and foster those assets on which the company's
success depends; namely the customers, the engineers,
the 3rd party developers and the leadership.
C. Explore and forge beneficial partnerships with an eye
towards broad future markets.
D. Achieve a stock value and market share within two years
which surpasses Commodore's 1983 peak.
Jose Elias
: Commodore Shareholder Movement Net Ma...@cup.portal.com
:
: Mission and Obectives for Commodore
: Proposed by the Commdore Shareholder Movement
: 9/30/93
[... a lot of stuff deleted]
: III. Make plans and partnerships for a successful future.
: A. Incorporate long term vision into the planning and
: execution of all strategies.
: B. Protect and foster those assets on which the company's
: success depends; namely the customers, the engineers,
: the 3rd party developers and the leadership.
: C. Explore and forge beneficial partnerships with an eye
: towards broad future markets.
: D. Achieve a stock value and market share within two years
: which surpasses Commodore's 1983 peak.
If you want a successfull future, you also need to:
- Treat developers the way they are supposed to,
they develop the software, and without software
there's no machine. Send them specs, make them happy,
tell them what's going on, even tell them in which
direction they should develop.
- It's VERY clear now that the future of the Amiga is
in DeskTop video graphics and animation ("multimedia"),
this field is exploding like a nuclear bomb (just look
at the video toaster), and it will spread in the next
two years to every PC user, the IBM/DOS/Windows and
Apple industry knows this, and right now Amiga is ahead
of the pack BUT NOBODY KNOWS, *AND* Amigas WILL fall
behind. To prevent this, Commodore should focus a big
section of their R&D into integrating Digital Video
Effects into it's main graphics chips, just like a
video toaster, and even provide some sort of standard
graphics acceleration for third parties to use. Also
by now there should have been a video input into every
amiga, or at least the middle-end ones, and S-video out
as standard in EVERY machine.
- Commodore should advertise more in IBM, Apple, and Computer
graphics magazines.
- Commodore should learn what "press releases are", these
give a lot of hype in the industry.
- Commodore should send letters to the biggest developers
of graphics products for other platforms and convince
them to develope hardware/applications for the amiga,
and not only that, but convince consumers that this IS
hapenning too.
- The point of all this is that in EVERY magazine there
would be NO doubt that IBMs are for databases/spreedsheets,
MACs are for desktop publishing and the print media,
and Amigas are for Graphics, Animation, and Video.
Once this goal is reached, C= THEN should expand into
the IBM/MAC markets.
- If there's nobody at C= who think they can do this,
hire me and I'll make sure to make C=/Amiga one of
the most successfull companies of the 90's and beyond.
- Remember, Amigas HAVE the capability, it just needs
to be better focused into what it does best, AND the
general public (developerd and users) HAVE to be
convinced that Amigas are the way to go.
Sincerely,
hacker
p.s.: How long until CD-ROM into EVERY Amiga???
. .
* *
#. .#
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#* *#
##*. .*##
"###*. .*###"
"*####. .####*"
"*##. .##*"
/"###"\
"` "#" '"
"
hac...@acs.bu.edu
Marc J Rifkin
is still Commodore's best kept secret. Thanks for the insight and keep
your resume handy! B-)
>Sincerely,
> hacker
>
>p.s.: How long until CD-ROM into EVERY Amiga???
>
> . .
> * *
> #. .#
> #. .#
> #* *#
> ##*. .*##
> "###*. .*###"
> "*####. .####*"
> "*##. .##*"
> /"###"\
> "` "#" '"
> "
> hac...@acs.bu.edu
Marc Rifkin
Ma...@cup.portal.com