Google Instant So today the search giant decided to throw the search world in to a bit of a spin with a controversial new approach to delivering a search experience with Google Instant. Video: http://www.youtube.com/watch?v=ElubRNRIUg4 Google
Alex
So today the search giant decided to throw the search world in to a
bit of a spin with a controversial new approach to delivering a search
experience with Google Instant.
Video: http://www.youtube.com/watch?v=ElubRNRIUg4
I was almost tempted to describe this as a radical change, but there
have been a number of recent tweaks to the way Google (and even Yahoo!/
Bing) tried to predictively or smartly speed up the search process,
with Instant being hinted at as recently as a week ago.
In today's product launch, Google VP Marissa Mayer stated that their
latest initiative will save 350 million hours of wasted search time
with Google Instant. In describing the product she stated:
Quote:
Our search-as-you-type demos were thought-provoking - fun, fast and
interactive - but fundamentally flawed. Why? Because you don't really
want search-as-you-type (no one wants search results for [bike h] in
the process of searching for [bike helmets]). You really want search-
before-you-type - that is, you want results for the most likely search
given what you have already typed.
Already the search community is divided (change seems to have that
affect), with some declaring the death of SEO, while others are taking
a more pragmatic approach. Googler Matt Cutts also chimed in with his
thoughts. What a lot of people are not stepping back and observing, is
as Chris Chrum states:
Quote:
Google clearly said that ranking stays the same with Google Instant,
but it will change the way people search. It will affect their search
behavior, and that is what search marketers are going to have to think
about more than ever.
So this really isn't about SEO, or SEM (although it will most likely
impact both) - it's about user experience and delivering that in the
best way possible. What this probably will impact more, is the
expectations that consumers will have when it comes to search in
general. Websites that have a search box, will be implicitly expected
by consumers to behave the way they do on Google/Bing/Yahoo.
More reading: http://searchengineland.com/google-i...rs-guide-50136
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