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Appropriate Pay for Graphic Artist

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Bruce Vander Werf

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Jan 5, 2001, 5:50:16 PM1/5/01
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I have hired a graphic artist for the first time. The problem is that
this is this person's first 'graphic arts for pay' experience as well,
and neither of us have a clue as to what appropriate rates would be.
Can anyone give some ball park ranges for the following:

3 5/8" x 1 1/12" magazine ad
16x16 birmap for a program toolbar
Splash screen for a program
Company Logo
Company Letterhead

Bruce Vander Werf
bru...@hotmail.com

MVP Software

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Jan 6, 2001, 6:07:41 PM1/6/01
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>> I have hired a graphic artist for the first time. The problem is that
this is this person's first 'graphic arts for pay' experience as well,
and neither of us have a clue as to what appropriate rates would be. <<

That's like asking how much should a baseball player make. Some minor
leaguers make $15,000; one major leaguer makes $25 mil.

There is no "set rate." In addition, designing a company logo or
letterhead, or an ad, can vary even with artists who have their own rates.
It depends on what the artist is doing and how much is involved.

If the artist is so new that s/he doesn't know what to charge and can't find
out by talking to colleagues or teachers, it's impossible to say what the
rate should be.

--
Dave Snyder
MVP Software
http://www.mvpsoft.com
http://www.cardgames.com


nerd...@my-deja.com

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Jan 9, 2001, 5:40:05 PM1/9/01
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2 resources:

1. (Online) The occupational handbook, and
2. The Graphic Artist's and Designer Market (hardcover - should be
avail. via Amazon)

Artist should charge by hour. Period.

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David Snyder

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Jan 10, 2001, 7:26:04 PM1/10/01
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>> Artist should charge by hour. Period. <<

I have never paid an artist that way. I don't care whether the artist
takes 2 days or 2 weeks to complete a job, I'm paying for the results.
If he's fast, why should he make less for the same result?

Gary Elfring

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Jan 11, 2001, 4:48:25 PM1/11/01
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On Thu, 11 Jan 2001 00:26:04 GMT, dsn...@mvpsoft.com (David Snyder)
wrote:

I agree with you Dave. When I sold clip art collections I paid by the
piece for the art. I wouldn't work any other way. I specified a topic
and style and let the artists go. I bought what I wanted out of the
art they submitted. (With a signed contract that assigned all rights
to the art to me.) All of the artists I worked with thought this was
the best way they ever found to make money.

And for those of you who think you have no artistic talent- a few
years back I took a full year of college level drawing classes. By
then end of the last class I could draw very, very well. Just about as
well as any artist I have ever hired. But a talented artist could draw
5 to 10 times as fast as I can, and I don't really want to draw things
anyway.

Gary Elfring
http://www.elfring.com

Ed Guy

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Jan 11, 2001, 6:46:02 PM1/11/01
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I have a cheaper way. Have your daughter marry one <g>.

My son-in-law went to art college before med school and likes to keep his hand in. He
drew my "Bee".

--
Ed Guy P.Eng,CDP,MIEE
Information Technology Consultant
Internet: ed_...@NOSPAMguysoftware.com remove NOSPAM from email address.
http://www.guysoftware.com
"Check out HELLLP!, WinHelp author tool for WinWord 2.0 through 2000,
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2amsol...@my-deja.com

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Jan 14, 2001, 5:22:23 PM1/14/01
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Bruce,
It is very difficult to say what anyones "going Rate" is. This varies
from geographic location, to the experience of the artist. Extreme East
and West Coast artists tend to charge more regardless of experience.
Artists with experience charge even more. A typical hourly rate can
range from $45 to $150 per hour. The higher end will come from a design
shop not a freelancer.

I typically bid a flat rate for the work, and then charge $65 per hour.
for revisions. This is an incentive for the client to make a decision.
Which ever make the client happier.

If I were to do your work I would charge in the following manner:

3 5/8" x 1 1/12" magazine ad

- First I would need to know if this is a one color, two color, four or
full color ad. (the rate will vary depending). Then I would need to
know if I have to do the seperations and registers or just supply
you with a final image. (Average rate $500. Comes with three
revisions. Beyond that $65 per hour).

16x16 birmap for a program toolbar

- I would feel quilty charging more than $30 for such a thing. Would
include three revisions. Then a fee of $20 per revision would apply.

Splash screen for a program

- $500 with three revisions then $65 per hour.

Company Logo
- $65 per hour, or $1000 + 3 revisions

Company Letterhead
- Included with the logo

I hope this helps. It is a realistic example of how an artist should
charged both flat rate with hourly. I do all of the artwork from my
company 2am Solutions, as well as the User Interface Design and
Programming for my product offerings. Go take a look and you can see
what types of examples my rate has generated.

http://www.2amsolutions.com/services.htm

Good Luck

David Bowden
2am Solutions
http://www.2amsolutions.com
==============================================================

In article <3a55e609....@east.usenetserver.com>,
bru...@hotmail.com (Bruce Vander Werf) wrote:
>

Gerry Quinn

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Jan 15, 2001, 3:03:25 AM1/15/01
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In article <93t538$vq3$1...@nnrp1.deja.com>, 2amsol...@my-deja.com wrote:

>
>I typically bid a flat rate for the work, and then charge $65 per hour.
>for revisions. This is an incentive for the client to make a decision.
>Which ever make the client happier.

Thanks for that! I think it will be useful not just for those of us
contracting for artwork, but those of us who occasionally do
programming or similar work related to our products. Your flat rate
plus revisions model seems a very fair and transparent way of charging
for this.


Gerry Quinn
--
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Dotnames

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Jan 16, 2001, 4:56:28 PM1/16/01
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In article <3a5dd531$0$39147$272e...@news.execpc.com>, in...@elfring.com
(Gary Elfring) wrote:

> When I sold clip art collections I paid by the
> piece for the art. I wouldn't work any other way. I specified a topic
> and style and let the artists go. I bought what I wanted out of the
> art they submitted. (With a signed contract that assigned all rights
> to the art to me.) All of the artists I worked with thought this was
> the best way they ever found to make money.
>
>

> Gary Elfring
> http://www.elfring.com

Would you share that contract with us?

--
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